Starcom’s Liz Nottingham and chair of the IPA’s People Management Group on ‘work is an activity, not a destination’…
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Lisa Rokny, head of digital development at CBS Outdoor Limited, explains why media channels need to link traditional environments with digital solutions, and integrate communications planning, media and creative agencies to succeed in the new media landscape: “People and process are the real barriers not media or technology”…
| Ian Hitt
Ian Hitt, managing director of Epsilon International EMEA, goes back to basics to create brand loyalty – “send a simple email that provides consumers with the right information at the right time”…
Neil Perkin, founder of Only Dead Fish, explains why in a world submerged by endless information, quality content curation has a high value…
Gilles Storme, head of sales EMEA at RockYou, explains why social gaming offers huge potential for advertisers…
Mike Baker, chief executive officer of the Outdoor Advertising Assocation, explains why the 2012 London Olympics will be a “media extravaganza” for outdoor advertising.
Lucas Brown, joint MD at Total Media Limited, explains why and how the IPA’s Value of Advertising group wants to “create a culture of effectiveness”…
Loren McDonald, vice president of industry relations at Silverpop, explains why “email is not dead, dying or even falling sleep” and why its relevance to the marketing community will never simply drop off the radar…
Keith Grainger, chief executive at Redwood, explains why the latest ABC release has overthrown speculation that ‘print is dead’…
Katherine Page, technical consultant for the National Readership Survey, explains how British quality newspapers have shown a remarkable ability to evolve and fulfil their unique role in the media landscape.