Antony Miller, head of media development at Royal Mail, explains why integrated campaigns are the best way forward …
More Weekly Columnists articles
Paul Frost, head of strategy at Positive Digital, looks at the power of Twitter.
To coincide with today’s MediaTel Group ‘Future of Mobile’ seminar, Nielsen’s Ed Kershaw discusses the mobile market and the success of the mobile internet.
Iain Chapman, sales director, Ocean Outdoor, takes a look back at 2009 and tells us what to expect from outdoor next year.
Daniel Wilkinson, search director, Jellyfish, on how pay per click search marketing can help publishers connect with subscribers.
Zoe Winterson, associate director at Pearl & Dean, looks at the 3D revolution as it continues to gain speed …
Julia Hutchison, COO of the Association of Publishing Agencies, highlights the best ways for brands to engage consumers online.
Nielsen’s Louise Ainsworth on why the online industry needs its own planning currency, UKOM.
Frank Hall, FOB Consulting Ltd, thinks publishers could be in for a challenge if Wilde’s definition of a cynic – knowing the price of everything but the value of nothing – comes to define the print buying process …
Terry Hunter, managing director of CyberDMG, thinks brands should consider investing more in improving their ecommerce websites before driving traffic to them …
