Anamorphic 3D format and 3DOOH At Scale technology allow advertisers to use 3D at scale.
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The benefits of programmatic digital out-of-home are ripe for the taking for those with the right strategy.
What were the top innovations and debates in out-of-home this year?
Outsmart, the OOH trade body, found Q3 2023 advertising revenue was up 4.9% compared to Q3 2019, the first time this has been higher for a corresponding quarter pre-pandemic.
The UK out-of-home industry dedicated £411m of its ad revenues to public services, infrastructure, communities and employees in 2021, new figures have shown.
Out-of-home media owners need to be “on their guard” in response to a rise of fake ads posing as billboards, one of the UK’s biggest outdoor media sellers has warned.
JCDecaux registered 7.8% organic growth to reach €1.59bn adjusted revenue in the first six months of 2023, according to its latest financial results.
The outdoor media owner is looking to help brands use digital out-of-home to grow their Gen Z audiences.
JCDecaux UK’s head of programmatic shares what is holding back industry growth and what the next steps towards transformation are.
JCDecaux’s public-access defibrillators at outdoor screens have been used more than 500 times in 16 UK cities.