In brief: JCDecaux, the largest global outdoor company, has entered into separate agreements to acquire Clear Channel’s businesses in Italy and Spain.
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Chris Collins and Dallas Wiles tell Ella Sagar about their plan for outdoor to attract 10% of UK advertising spend — more than double what it is today — and stop harking back to the pre-pandemic times.
Outdoor media owners are running Coronation and charity campaigns over the long weekend.
The creators of cosmetics brand Maybelline’s nationwide 3D out-of-home have hailed the world’s biggest campaign of its kind for outdoor creative that appears to pop out of the screen.
A new joint study has highlighted how out-of-home advertising reinvests revenues into London; the circular economy, local infrastructure and diverse initiatives.
Partner content: There are still clear divisions between “your channel” and “my channel” across DOOH and programmatic teams, warns JCDecaux UK’s chief commercial officer.
JCDecaux posted 16.6% year-on-year growth across the whole group.
Some of the best brains in UK OOH met in a virtual round table to investigate why Outsmart’s launch of Playout will change the OOH sector and wider media world.
Mark Bucknell shares his greatest achievement and what his grandfather did for a living.
The UK’s major outdoor media owners have entered into a landmark deal to create a centralised system for tracking and verifying all DOOH advertising.