In brief: Philip Thomas, the former joint-chief executive of JCDecaux UK, has joined OOH Capital, the global out-of-home advisory company and consultancy.
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A joint study has revealed consumers are 62% more likely to search on mobile when out-of-home (OOH) campaigns use location messaging.
JCDecaux’s co-CEO in the UK, Dallas Wiles, tells Omar Oakes why the outdoor media company thinks 2023 will the year of the public screen.
Out-of-home (OOH) advertising revenue for the third quarter of 2022 grew 13% year on year to £306m.
