A hat trick of media owners and another trio of agencies feature prominently among the media and advertising companies shortlisted for this year’s Media Leader Awards.
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Across the group, strong digital and programmatic growth were isolated as principal drivers.
Current marketing mix modelling misses out on OOH’s true return on investment because it does not include granular enough location data, new research has found.
The outdoor media owner’s customer engagement director shares the bravest thing she has ever done and one thing she would change when dealing with media agencies.
Sheffield council will restrict advertising on its panels from categories including air travel and HFSS food and drink under a new policy.
OOH produces the lowest amount of carbon emissions per impression compared with other major media channels, according to new research.
The media owner’s UK business reported 12.5% growth last year.
Spend from luxury brands has increased across outdoor media owners in 2023.
The Holocaust Memorial Day Trust has taken over OOH sites nationwide to invite passers-by to remember genocide victims.
The UK business surpassed 2019 revenue levels, with a record Q4 for the company.