Outdoor advertising continued to perform strongly in the three months to June, with revenue increasing by 6.3% year on year to more than £184 million, according to the latest figures from the Outdoor Advertising Association. Entertainment and media remained the largest advertiser category during the second quarter of this year, but growth was driven by… Continue reading Outdoor Industry Sees Ad Revenue Rise In Q2
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The relative cost of using outdoor advertising has risen more quickly than all other media over the last seven years, according to media inflation figures. The data shows that it is more than twice as expensive than in 1995 to reach a given number of people using outdoor advertising. A standard measure of the cost… Continue reading Outdoor Media Inflation Outstrips Other Sectors
The Outdoor Advertising Association (0AA) has announced plans to develop and manage a new poster performance reporting system in association with ISBA and the IPA. The new system will collate information submitted from outdoor media owners to allow buyers and clients to keep track of their campaigns. The system is yet to launch, but questions… Continue reading OAA Unveils New Poster Reporting System
UK outdoor advertising revenues look set to significantly outperform the media sector in the first quarter of the year, posting a 16.9% rise to £169.7 million, according to figures from the Outdoor Advertising Association (OAA). Figures for the UK display advertising market as a whole in Q1 are not yet available, although in March, the… Continue reading UK Outdoor Revenues Jump 17% In First Quarter
Entertainment and media companies are driving the growth in outdoor advertising and now account for one fifth of the sector’s total revenue, according to new research due to be published by Concord. The Media’s Medium study, which uses data from Nielsen Media Research, shows that entertainment and media companies accounted for 20% of the £690… Continue reading Entertainment And Media Brands Drive Outdoor Growth
Out of home advertising saw billings increase by 2.5% year on year during 2002 to reach £687 million, according to the latest report from outdoor buying company, Blade. The figures show that despite a flat performance during the first half of the year, the out of home market experienced a return to growth in the… Continue reading Out Of Home Billings Grew By 2.5% During 2002
The outdoor advertising industry experienced a positive end to 2002 with fourth quarter revenues rising by 15% year on year, according to the latest figures from the Outdoor Advertising Association. The data shows that bookings for the last quarter of 2002 totalled £187.8 million, taking revenue to levels experienced in 2000. Total outdoor revenue for… Continue reading Outdoor Revenue Rises 15% During Fourth Quarter
Outdoor advertising is set to increase its share of UK advertising over the next twelve months or so, according to 85% of the top 50 media agencies surveyed last year by Vivid Research. The research indicates how the cheaper, more flexible media, such as outdoor and radio, can benefit in a recessionary period. Outdoor is… Continue reading Outdoor Expected To Boost Share In Tough Ad Conditions
Outdoor advertising revenue increased by 5.1% year on year during the third quarter of 2002, according to the latest figures from the Outdoor Advertising Association (OAA). The OAA’s chief executive Alan James describes the figures as ‘steady, rather than rocketing’ and does not anticipate a stronger upswing for at least another twelve months. Growth was… Continue reading UK Outdoor Revenue Grows 5.1% In Q3
Cinema Cinema has been the only medium to escape the effects of the advertising downturn and box office takings, admissions and revenues have been on the up for a number of years. The latest media forecasts from OMD UK (see OMD Sees Advertising And Media Turnaround In 2003) show no signs of a slowdown in… Continue reading UK Cinema, Outdoor & Online Forecasts From OMD UK