JCDecaux Airport and BAA have unveiled their vision for ‘airport advertising of the future’ at Heathrow Terminal 5, as part of plans to redevelop advertising across all BAA airports.With an estimated investment of £25 million in state-of-the-art digital technology and iconic poster advertising sites, Terminal 5 is intended to transform the airport advertising medium.The advertising… Continue reading JCDecaux And BAA Unveil Airport Advertising Vision
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CBS Outdoor has introduced the next phase in its £72 million London Underground transformation programme, launching its new high definition LCD advertising screens in Tube ticket halls and corridors.A total of 36 key stations on the Underground including Charing Cross, Canary Wharf, Bank, Notting Hill and Embankment will be equipped with the new 57-inch screens,… Continue reading New LCD Ad Screens Rolled Out On London Underground
CBS Outdoor has hired Helena Bouchez to the newly created role of commercial director to manage its London rail portfolio.Bouchez, who takes up the new position in June, will be tasked with developing and implementing growth and operational strategies for CBS Outdoor’s London rail business.This will include managing the contracts with London Underground, Docklands Light… Continue reading CBS Outdoor Takes Bouchez From Titan
CBS Outdoor has poached Anthony Waithe as head of research from rival Titan Outdoor. Waithe will report to Steve Cox, CBS Outdoor’s strategic planning director, and will lead a four-strong research team to deliver detailed audience research to support the sales division.Waithe will also be tasked with delivering research insights that highlight the role of… Continue reading Titan Head Of Research Jumps Ship To CBS Outdoor
As today marks the expansion of the Congestion Charging zone in central London, CBS Outdoor has said the move will substantially increase Outdoor audience growth.The company, formally Viacom Outdoor (see Viacom Outdoor To Rebrand In New Year), has brought together a number of data sources to assess the predicted change in public transport usage in… Continue reading Outdoor Advertising Audience Set To Grow In London
CBS Outdoor has won £13.5 million worth of business from Titan Outdoor following a series of advertising contract wins, including a five-year contract with train operating company Northern Rail.CBS Outdoor, which was recently rebranded from Viacom Outdoor (see Viacom Outdoor To Rebrand In New Year), will from next week market and manage advertising sites at… Continue reading CBS Outdoor Takes Rail Business From Titan
Titan Worldwide has won the outdoor contract for New York’s bus and rail network, worth $823 million (£419 million).New York’s bus and rail transport network is the largest in North America and carries 1 billion passengers each year.Titan, who won the business from CBS Outdoor, will begin running the business in January for a period… Continue reading Titan Worldwide Wins New York Transport Contract
Outdoor advertising company JCDecaux has taken the £5 million advertising contract for panels on 50,000 BT phone boxes across the UK from rival Clear Channel.“This is a great opportunity to market a product that has universal penetration and is an integral part of the cityscape,” said Jeremy Male, UK chief executive at JCDecaux. “It is… Continue reading JCDecaux Takes £5 Million Contract From Clear Channel
Titan Outdoor will switch its news content on its national ‘Transvision’ digital outdoor network of screens from the BBC to Sky News, giving Sky News an additional audience of around three million people each week.The BBC has broadcast on the Outdoor company’s 17 huge screens in Network Rail termini across the UK since 2003, and… Continue reading Titan Outdoor Swaps BBC For Sky News
In a deal valued at £2.7 million, London Underground is offering one advertiser a chance to own London with a 2-year sponsorship of Harry Beck’s iconic London Underground map.The sponsorship, the largest of its kind, is also the only opportunity to sponsor a London Underground branded property on this scale.The new sponsorship will run from… Continue reading Viacom Outdoor Offers Tube Maps Sponsorship