JCDecaux, which handles Tesco’s advertising, is to fit backlit advertising panels in the supermarket giant’s Metro shops, creating the first in-store poster network at a UK supermarket chain.According to reports in the trade press, the poster network will be launched with GlaxoSmithKline’s Lucozade as the first advertiser. The double sided panels which will be used… Continue reading JCDecaux To Launch In-Store Poster Network For Tesco
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Beer brand heineken is to take over all advertising opportunities at Cardiff Central station from today, tying in with its sponsorship of the European Rugby/Heineken Cup to capitalise on the arrival of thousands of sports fans to the city.The takeover will see Heineken and Heineken Cup images placed throughout the station, with Heineken securing advertising… Continue reading Viacom Brokers Station Takeover For Heineken Rugby
Outdoor advertising in the US rose by 9% year-on-year in 2005, with the latest figures from the Outdoor Advertising Association of America (OAAA) revealing revenue hit more than $6.3 billion, compared with $5.8 billion in 2004. Outdoor media performed well across most of the top 10 advertising categories, with large growth seen in communications, insurance… Continue reading US Outdoor Advertising Up By 9% In 2005
Advertising expenditure in the UK saw a year on year increase of 2.1% in 2005, reaching £15,973 million, according to the Advertising Associations’ (AA) latest Quarterly Survey of Advertising Expenditure. The figures, complied and researched by the World Advertising Research Centre (WARC), cover all media and reveal that the internet enjoyed the largest growth in… Continue reading UK Adspend Up By 2.1% In 2005
Total advertising expenditure in the US increased by 3% year on year in 2005, reaching $143.3 billion, with adspend in the fourth quarter of the year up by 3% compared to the same period in 2004. According to new estimates from TNS Media Intelligence, the majority of the 19 media measured by TNS MI experienced… Continue reading US Adspend Up By 3% In 2005
Outdoor advertising’s revenue growth slowed towards the end of the year, with weaker than expected results for the fourth quarter of 2005 resulting in overall growth of 5.7% year on year. According to new figures from the UK Outdoor Advertising Association (OAA), revenues were up by just 2.02% year on year in Q4 2005, half… Continue reading Outdoor Adspend Up By 5.7% In 2005
Advertising expenditure in the UK enjoyed a year on year increase of 5.4% in 2005, with the latest figures from Thomson Intermedia attributing the growth to expanding internet revenues.Despite industry fears that the internet’s dominance would take marketers’ budgets away from traditional media, Thomson showed that television and press advertising held its own in 2005.… Continue reading UK Adspend Up By 5.4%
UK advertising expenditure is forecast to rise by 3.7% in 2006, with new forecasts from Initiative Media predicting online to be the fastest growing medium fuelled by the increasing uptake of broadband. Initiative expect 2006 to be another slow year for the UK media market, albeit a better one than 2005, with the projected 3.7%… Continue reading UK Adspend To Rise By 3.7% In 2006
Titan Outdoor Ireland has scooped the five year contract to sell transit and rail advertising across all of operator CIE’s locations in the Republic of Ireland.The win sees Titan take over the contract from Viacom Outdoor, which had previously expressed hope to retain the sales rights, following Maiden Outdoor’s withdrawal from negotiations last year (see… Continue reading Titan Scoops CIE Account From Hopeful Viacom Outdoor
In-taxi advertising hit a new milestone this week, as Cabvision, London’s first broadcast-style in-cab TV system, announced it had equipped 1,000 vehicles with the technology.The achievement means that in-cab advertising is now seen by approximately 56,000 passengers every day, with Cabvision’s system providing a choice of channels and content, from sitcoms to news, sports and… Continue reading Cabvision Extends Taxi TV To 1,000 Vehicles