Yesterday’s MediaTel Group seminar on the ‘Future Of Outdoor’ saw the message come through that outdoor specialists haven’t really been engaging with agencies up to this point, but as digital becomes more important it will be imperative that they do so.Panellist Roy Jeans, CEO of IPM, said that it had not been that essential for… Continue reading ‘Future Of Outdoor’ Seminar Examines Agency Engagement
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There were mixed views on the state of digital outdoor advertising at yesterday’s ‘Future of Outdoor’ seminar hosted by MediaTel Group, with some panellists claiming that the formats were the way forward and others expressing concern that the industry was adopting technology for the sake of it.Tim Bleakley, managing director of CBS Outdoor, believed that… Continue reading Digital Outdoor Debate Sparks Mixed Views
One of the big questions facing the outdoor industry is whether POSTAR, the industry measurement system, is up to the job, and this was one of the subjects discussed by the panellists at the MediaTel Group ‘Future Of Outdoor’ seminar.The panellists were in agreement that although POSTAR might not currently be perfect for the role,… Continue reading Future Of POSTAR Discussed At MediaTel Group Seminar
Glasgow City Council has awarded the city’s large format billboard contract to JCDecaux. The contract covers 80 locations in the city and marks the first time Glasgow City Council has put their entire large format estate out to tender.Under the contract, JCDecaux will develop new billboard locations and upgrade existing billboard sites that were previously… Continue reading JCDecaux Wins Glasgow Contract
MediaTel Group is to host a seminar on the ‘Future of Outdoor’, bringing together top industry figures for an in-depth debate on the key issues facing the sector.Last week, the Outdoor Advertising Association revealed that first quarter revenues for the Outdoor media sector rose 7.7% year on year to £237.4 million.With this in mind, the… Continue reading MediaTel Group Announces ‘Future Of Outdoor’ Seminar
JCDecaux Airport and BAA have unveiled their vision for ‘airport advertising of the future’ at Heathrow Terminal 5, as part of plans to redevelop advertising across all BAA airports.With an estimated investment of £25 million in state-of-the-art digital technology and iconic poster advertising sites, Terminal 5 is intended to transform the airport advertising medium.The advertising… Continue reading JCDecaux And BAA Unveil Airport Advertising Vision
CBS Outdoor has introduced the next phase in its £72 million London Underground transformation programme, launching its new high definition LCD advertising screens in Tube ticket halls and corridors.A total of 36 key stations on the Underground including Charing Cross, Canary Wharf, Bank, Notting Hill and Embankment will be equipped with the new 57-inch screens,… Continue reading New LCD Ad Screens Rolled Out On London Underground
CBS Outdoor has hired Helena Bouchez to the newly created role of commercial director to manage its London rail portfolio.Bouchez, who takes up the new position in June, will be tasked with developing and implementing growth and operational strategies for CBS Outdoor’s London rail business.This will include managing the contracts with London Underground, Docklands Light… Continue reading CBS Outdoor Takes Bouchez From Titan
CBS Outdoor has poached Anthony Waithe as head of research from rival Titan Outdoor. Waithe will report to Steve Cox, CBS Outdoor’s strategic planning director, and will lead a four-strong research team to deliver detailed audience research to support the sales division.Waithe will also be tasked with delivering research insights that highlight the role of… Continue reading Titan Head Of Research Jumps Ship To CBS Outdoor
As today marks the expansion of the Congestion Charging zone in central London, CBS Outdoor has said the move will substantially increase Outdoor audience growth.The company, formally Viacom Outdoor (see Viacom Outdoor To Rebrand In New Year), has brought together a number of data sources to assess the predicted change in public transport usage in… Continue reading Outdoor Advertising Audience Set To Grow In London