More Outdoor articles

Transport media owner CBS Outdoor is launching its Mega DEP format with the latest Sony Bravia ‘200Hz Motionflow’ campaign.The campaign, planned by OMD, created by Dare and bought by Posterscope launched yesterday at Waterloo Underground Station. It will run for two weeks to coincide with the UEFA Champions League semi-finals, a tournament sponsored by Sony.The… Continue reading CBS Outdoor launches Sony Bravia campaign

Clear Channel Outdoor has started rolling out 300 ad panels across Glasgow as part of a new pedestrian tourist sign system.The system, which is due to be complete by June, will include 149 maps and information panels along with 300 advertising sites in the city, according to reports.Clear Channel’s new initiative will build on the… Continue reading Clear Channel rolls out 300 new sites

CBS Outdoor will continue to manage FirstGroup buses’ advertising space after signing a new deal worth £140 million.The new five-year contract, which will see CBS sell advertising on the UK’s largest bus operator, will start next month when the outdoor ad firm’s existing contract ends.FirstGroup current operates a fleet of nearly 9,000 buses across the… Continue reading CBS awarded new £140m FirstGroup contract

One thousand 6-sheet lenticular panels are being installed around the country as part of a campaign for Nestlé Aero.The lenticular panels, designed to work alongside Aero’s ‘skate park’ TV campaign, are the most complex lenticular creative to-date, featuring a 20-frame animation.The Outdoor campaign, running on Clear Channel Outdoor sites across the country, was planned and… Continue reading Aero launches lenticular campaign

William Hill is launching a direct response outdoor advertising campaign to run on 5,000 Clear Channel Outdoor 6-sheets across the UK.The campaign was planned by communications planning agency Edwards, Groom Saunders.The creative invites new customers to call 0800 44 40 40 and quote ‘POSTER’ with the incentive of receiving a £30 free bet, when they… Continue reading William Hill launches campaign on 5,000 Clear Channel Outdoor 6-sheets

BT has signed a new deal with Twentieth Century Fox to give BT Vision customers access to a range of new and classic film titles.BT’s digital TV service will feature new films from Twentieth Century Fox, such as The Happening, Shine a Light and Dr. Seuss’ Horton Hears A Who, from December 15.In addition, a… Continue reading BT signs on-demand film deal with Fox

Clear Channel is set to roll-out a number of new digital screens in UK shopping centres by Christmas – adding six new centres to its shopping portfolio.The new screens are part of the first phase of a wider shopping centre digital roll-out, which includes the Westfield shopping centres at Merry Hill and Dudley – worth… Continue reading Clear Channel is set to roll out new digital screens

Outdoor advertising revenue was down 5.8% year on year in Q3, the fourth consecutive quarter it has declined. The figures from the Outdoor Advertising Association would appear to contradict industry opinion that revenue would bounce back in the second half of 2008. The largest percentage decline came from the motor industry, which spent 33.6% less… Continue reading Outdoor ad revenue down 5.8% in third quarter

Clear Channel Outdoor has unveiled a new banner site at music venue the Astoria, on Tottenham Court Road.US agency Gibson Media booked the first campaign on the banner, for action game Left 4 Dead, published by video game company Valve.The outdoor giant said that the banner site – which is 16m wide by 6m high… Continue reading Clear Channel Outdoor unveils new banner site

Clear Channel Outdoor has reported a 0.5% year on year global revenue decline for the third quarter this year.Net income for the company as a whole dropped 83% year on year as a result of higher costs and varying currency exchange rates – with these taken into account, Clear Channel’s global revenue was down by… Continue reading Clear Channel reports Q3 revenue decline