OOH agency Kinetic has launched a new business division specifically targeting local and regional advertisers.The company says Zone was developed to deliver local insight and a more personal approach, while still utilising Kinetic’s scale and buying power to offer value and experience to local, regional and direct clients.Kinetic’s UK regional director, Richard Blackburn, has been… Continue reading Kinetic Launches New Division For Local And Regional Advertisers
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CBS Outdoor has extended its digital escalator panel coverage to two more tube stations as part of a £72 million investment in its London Underground advertising sites.Waterloo became the 12th station to feature DEPs this week (see New LCD Ad Screens Rolled Out On London Underground) with advertisers including BBC iPlayer, Air New Zealand, Match.com… Continue reading CBS Outdoor Extends Underground Digital Panels
POSTAR has announced a significant increase in its investment in audience research for out of home.For the first time, POSTAR will measure all OOH media and use GPS technology to accurately record consumers’ travel patterns and exposure to out of home.The new POSTAR research will provide a unified currency for audience measurement across all the… Continue reading POSTAR Announces Significant New Investment Plans
Titan Outdoor, in conjunction with digital specialists iblink, has unveiled six new digital six-sheets at London’s Charing Cross station.The installations follow a successful trial at Birmingham’s Bullring shopping centre and will replace existing scrolling six-sheet posters.The new screens, which offer an optically enhanced 65-inch high definition image, incorporate new technology which allows passers-by to view… Continue reading Titan Outdoor Unveils New Digital Six-Sheets
CBS Outdoor has conducted a survey, which suggests that buses could be the key to successful outdoor advertising in the future.The survey, of 1,162 consumers, shows that over three-quarters of those saw buses as part of local life, both in urban and more residential communities. Of those surveyed, 63% agree that buses are a less… Continue reading CBS Outdoor Finds Buses Key To Outdoor’s Future
CBS Outdoor has been awarded the five-year contract to manage advertising on Yellow Buses, part of Bournemouth Transport’s portfolio.Having held the national sales contract for Yellow Buses since 2004, under the terms of the new deal CBS Outdoor will now manage all advertising sales, including local campaigns for national and regional businesses.It will be responsible… Continue reading CBS Outdoor Wins Bournemouth Transport Brief
Clear Channel Outdoor has entered into partnership with MT2 to sell advertising on the new Land Securities’ owned LED screen – Piccadilly Lite – situated in the Piccadilly Lights complex in the heart of London’s West End.This is the first time in almost a century that such a flexible advertising opportunity has been offered at… Continue reading Clear Channel Lights Up Piccadilly
CBS Outdoor is offering advertising across its entire Routemaster bus portfolio in a first for the company.Advertisers will now have the opportunity to place ads on all 14 of the buses, earning them a permanent presence across central London.The move follows research by CBS that found that 91% of Londoners consider the Routemaster the most… Continue reading CBS Offers Advertising Across Routemaster Bus Portfolio
CBS Outdoor is to launch an interactive version of the London Underground Tube map to provide advertisers with a unique planning tool to help identify the different types of consumers that use each of the stations.The new map, titled ‘The People’s Map of London’ www.talk2london.com, has been developed to accompany CBS Outdoor’s GMap system that… Continue reading CBS Outdoor Launches Interactive Tube Map Planning Tool
CBS Outdoor has won the five-year £100 million contract to manage advertising for Arriva buses in the UK until 2012.With almost 20% of the London market, Arriva is one of the largest bus operators in the capital with a fleet of 1,500 vehicles. It is also one of the top three bus operators in the… Continue reading CBS Outdoor Wins £100 Million Arriva Bus Contract