More Outdoor articles

Channel 4 and Clear Channel have both developed new ad packages in a bid to encourage advertisers to capitalise on the summer sun.Clear Channel has set up five ad packages, which include a client bonus if temperatures reach more than 30° in the expected hot weather this summer.As part of the outdoor firm’s summer packs,… Continue reading C4 and Clear Channel unveil new hot ad packages

Clear Channel Outdoor is set to offer targeted advertising opportunities around the forthcoming Ashes cricket series.The outdoor firm has identified ad solutions from June 15 to help agencies take advantage of the cricket series, which attracted over 400,000 spectators the last time it took place over in the UK over the summer of 2005.Clear Channel… Continue reading Clear Channel offers targeted ads around Ashes series

Clear Channel Outdoor has unveiled Molson Coors as the first client to advertise on its new Hammersmith Tower.The new architect-designed tower, which can be viewed from the Hammersmith Flyover, displays two Mega 6 advertisements for Molson Coors’ Carling brand, targeting inbound and outbound traffic on this route from Heathrow into Central London.The patinated brass-clad, 33… Continue reading Molson Coors books launch campaign on new Hammersmith Tower

JCDecaux has revealed that UK street furniture and billboard revenues declined in the first quarter of 2009. Chief executive of JCDecaux, Jean-Charles Decaux, predicted a group-wide revenue decline of 15% for the first half of 2009, as the company posted a revenue decline of 11.9% in Q1. Across the group, the company’s street furniture revenue… Continue reading JCDecaux sees Q1 decline in UK street furniture and billboard revenues

Clear Channel Outdoor has retained its exclusive contract to sell ad space at Birmingham International Airport (BIA).BIA has recently completed a 10 year £260 million redevelopment programme, which will enable Clear Channel to offer enhanced ad opportunities, such as sponsorship of the new International Pier.BIA offers advertisers multiple opportunities to reach more than 10 million… Continue reading Clear Channel retains top four airport contract

Transport media owner CBS Outdoor is launching its Mega DEP format with the latest Sony Bravia ‘200Hz Motionflow’ campaign.The campaign, planned by OMD, created by Dare and bought by Posterscope launched yesterday at Waterloo Underground Station. It will run for two weeks to coincide with the UEFA Champions League semi-finals, a tournament sponsored by Sony.The… Continue reading CBS Outdoor launches Sony Bravia campaign

Clear Channel Outdoor has started rolling out 300 ad panels across Glasgow as part of a new pedestrian tourist sign system.The system, which is due to be complete by June, will include 149 maps and information panels along with 300 advertising sites in the city, according to reports.Clear Channel’s new initiative will build on the… Continue reading Clear Channel rolls out 300 new sites

CBS Outdoor will continue to manage FirstGroup buses’ advertising space after signing a new deal worth £140 million.The new five-year contract, which will see CBS sell advertising on the UK’s largest bus operator, will start next month when the outdoor ad firm’s existing contract ends.FirstGroup current operates a fleet of nearly 9,000 buses across the… Continue reading CBS awarded new £140m FirstGroup contract

One thousand 6-sheet lenticular panels are being installed around the country as part of a campaign for Nestlé Aero.The lenticular panels, designed to work alongside Aero’s ‘skate park’ TV campaign, are the most complex lenticular creative to-date, featuring a 20-frame animation.The Outdoor campaign, running on Clear Channel Outdoor sites across the country, was planned and… Continue reading Aero launches lenticular campaign

William Hill is launching a direct response outdoor advertising campaign to run on 5,000 Clear Channel Outdoor 6-sheets across the UK.The campaign was planned by communications planning agency Edwards, Groom Saunders.The creative invites new customers to call 0800 44 40 40 and quote ‘POSTER’ with the incentive of receiving a £30 free bet, when they… Continue reading William Hill launches campaign on 5,000 Clear Channel Outdoor 6-sheets