New research has revealed the extent to which the issue of illegal fly posting divides the industry, with creative directors in the main supporting the “guerrilla” tactic and media directors condemning it, while acknowledging clients’ desire for the street credibility it can command. A survey by outdoor specialists Concord found that 77% of creative directors… Continue reading The Media Buzz On Fly Posting
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While press reports declare the UK to be slipping into ad revenue decline the outdoor industry continues to enjoy a boom period. Still one of the market’s smaller players, with around 5% of total adspend, its growth continues, partly as a result of corrosion across other media. Iain McLellan, director of the Outdoor Advertising Association… Continue reading Insight Analysis: Feature: Outdoor Holds Onto Its Place In The Sun
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After a slump during the first six months of 1999, outdoor advertising is back on track with the latest estimates for revenue growth in 2000 showing a mini-boom in the industry. Optimedia’s latest report predicts a growth of 8% during 2000, double the growth rate in 1999, and 3% higher than that predicted for total… Continue reading Insight Analysis: Mini-boom Predicted For Outdoor Advertising