Clear Channel Outdoor has entered into partnership with MT2 to sell advertising on the new Land Securities’ owned LED screen – Piccadilly Lite – situated in the Piccadilly Lights complex in the heart of London’s West End.This is the first time in almost a century that such a flexible advertising opportunity has been offered at… Continue reading Clear Channel Lights Up Piccadilly
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CBS Outdoor is offering advertising across its entire Routemaster bus portfolio in a first for the company.Advertisers will now have the opportunity to place ads on all 14 of the buses, earning them a permanent presence across central London.The move follows research by CBS that found that 91% of Londoners consider the Routemaster the most… Continue reading CBS Offers Advertising Across Routemaster Bus Portfolio
CBS Outdoor is to launch an interactive version of the London Underground Tube map to provide advertisers with a unique planning tool to help identify the different types of consumers that use each of the stations.The new map, titled ‘The People’s Map of London’ www.talk2london.com, has been developed to accompany CBS Outdoor’s GMap system that… Continue reading CBS Outdoor Launches Interactive Tube Map Planning Tool
CBS Outdoor has won the five-year £100 million contract to manage advertising for Arriva buses in the UK until 2012.With almost 20% of the London market, Arriva is one of the largest bus operators in the capital with a fleet of 1,500 vehicles. It is also one of the top three bus operators in the… Continue reading CBS Outdoor Wins £100 Million Arriva Bus Contract
Titan Outdoor is trialling new six-sheet digital screens ahead of a launch across its rail networks.The multimillion pound investment has already seen Metropolitan Police ads on the 65 inch digital screens at Victoria Station, with more advertisers to follow over the coming months.It is understood that the trial is just one of many that Titan… Continue reading Titan Outdoor Trials Digital Screens
CBS Outdoor’s new cross-track projection (XTP) digital advertising screens will begin testing their full motion video in London this week.The XTP units will go ‘live’ from Friday at Euston station for a four-week observation period, with three more units to be installed on the station’s southbound Victoria platform ahead of a full commercial launch next… Continue reading CBS Outdoor To Launch Full Motion Video Trial
JCDecaux is to create the largest network of digital roadside billboards in the UK, following a £20 million investment into its outdoor sites.The media owner’s 20 x 48-sheet Primetime billboards will be unveiled from next Spring, located in high-profile, central London locations.The network of digital billboards follows Decaux’s digitisation of the M4 Torch earlier this… Continue reading JCDecaux To Invest £20m In Digital Roadside Network
CBS Outdoor has retained the £40 million contract to manage the advertising on National Express buses in the UK for a further five years.Under the terms of the new contract with National Express, CBS Outdoor will continue to manage all advertising opportunities on the company’s bus fleet including Travel West Midlands, Travel Dundee and Travel… Continue reading CBS Outdoor Retains Multi-Million Pound National Express Contract
JCDecaux has won Samsung’s pan-European outdoor advertising account, estimated at £20 million.The three year deal covers 20 countries and all Samsung divisions are included in the partnership, including mobile phone, TV, MP3, white goods and digital camera.For the first time, this partnership covers all divisions of JCDecaux group including street furniture, billboard and transport.Short term… Continue reading JCDecaux Wins Samsung European Outdoor Ad Account
The US outdoor advertising industry maintained a 7.9% growth rate in the second quarter, equalling $2.2 billion in total ad dollars, according to the Outdoor Advertising Association of America (OAAA). This means that the industry has now sustained an 8% annual growth rate for several years in a row, with each quarter building on a… Continue reading US Outdoor Advertising Sustains Growth Rate