A little later than expected Rupert Murdoch personally launched News Corp’s $30 million iPad investment yesterday, The Daily – “an entirely new category of delivery and consumption… the most immersive and unique experience available”.
More Press articles
Raymond Snoddy says “the Press is drinking at the Last Chance Saloon”…again and the industry had better pay attention.
In response to Claire Myerscough’s recent article, Brian Jacobs, director at BJ&A, says the way forward is to sell audiences online, but there needs to be a degree of commonality in the way in which those audiences are defined.
The Independent is set to double its ad rates by bundling space in its new spin-off i, promising a combined circulation of 340,000, according to the Guardian.
Claire Myerscough, business intelligence director at News International Commercial, says newspapers are trailing behind when it comes to creating simple and flexible solutions for buying and selling…
News International slips into the red, as The Sun’s profitability is offset by bad news from The Times.
Circulation figures were down across the board once again in December. The daily newspaper market posted a 6.7% decline on last year’s pre-Christmas figures.
Less than a week before MediaTel’s much-anticipated 2011 Year Ahead event, industry body chiefs from Thinkbox, the RAB and Postar give their views and predictions for the year ahead…
Raymond Snoddy says Max Mosley has come back to haunt his tormentors: “There is every chance that the judges of the Human Rights Court in Strasbourg could create the Mosley manoeuvre – a new extension of privacy law, which could turn out to be very onerous for the press.”
Consumer magazines haven’t quite conquered the iPad app market, with sales of Wired, GQ, Vanity Fair and Glamour all down or flat over the last six months. Over the same period, Apple has sold more than a million iPads.