We have taken the temperature on next Tuesday’s nationwide launch of the Independent’s new 20p quality newspaper, i – and found it has the capacity to reach both ends of the thermometer.
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In a week when there has been some splashes of cautious optimism for the resurgence of global ad revenue in Zenith and Merrill Lynch forecasts, the US print newspaper industry was dealt another hammer blow from forecasters on Monday.
September was another poor month for the daily newspaper market, with circulations continuing to decline compared with this time last year.
News International has appointed Katie Vanneck-Smith to the newly expanded role of CMO.
GfK MRI is set to change its magazine survey to include digital consumption on all platforms, including the web, digital editions received via email, smartphone apps, e-readers and tablets.
News Corporation is planning to launch its digital news platform before Christmas, said to be called ‘Project Alesia’ internally.
In the run up to MediaTel Group’s Future of National Newspaper event last week, Toluna ran an instant 3-hour online poll with 1,000 respondents. Click here to see the results…
James Palmer, a senior planner, continues the newspaper trading debate…
National newspaper revenues have bounced back more than other print media so far this year due to stronger support in aggregate from agencies and brands as well as large and well targeted audiences, according to a new report by Enders Analysis.
In response to David Spon-Smith’s comment – ‘A CPT model has the potential to polarise the press market’ – Richard Bedwell, director at Bedwell Media Ltd, offers his views on readership metrics…