Marius Cloete, head of research at the PPA, on today’s milestone for the PPA: As this article is published, the PPA Marketing Board (composed of senior commercial representatives from the major consumer publishers) will take the final decisions on how we roll out the results from our AdMeasure Project…
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CITY A.M. is set to launch in Kent as part of a strategy to expand in commuter areas.
The latest marketing mailer from the advertising industry news weekly Campaign (May 4, 2011) features MediaTel Newsline’s regular columnist Jim Marshall endorsing the product – and a very good product it is too!
The Royal Wedding provided a boost for the national newspaper market in April, with the total daily market up 0.5% on March.
NEW: Paper Boy – the irreverent insider
The Financial Times is yet to sign up to Apple’s new in-app purchasing terms, despite publishers being forced to agree or quit iOS next month.
Trinity Mirror suffered a 10% drop in advertising sales during the first four months of the year amid difficult trading conditions.
David Gilbertson, the chief executive of business-to-business publisher Emap, whose properties include Broadcast, Retail Week, Cannes Lions and BRAD, is to leave the company after three years.
Around 5% of The Times’ combined print and digital audience read the newspaper’s content on the iPad, according to News International.
Raymond Snoddy: “It takes less than two minutes on Google to find out who the mystery, married actor in the Wayne Rooney prostitute case is… A child could work it out – particularly a child.”