In our latest weekly column, Howard Sharman, asks whether Rupert Murdoch has finally “realised something that has eluded the business publishers, formerly the masters of targeted audiences? Is he willing to lose millions of (valueless) unique users because the ones that will be left are so much more valuable to advertisers?”
More Press articles
Specialist children’s publisher Egmont is launching a Disney/Pixar Toy Story magazine, to coincide with the launch of the third film in the series.
Bauer Media has unveiled the findings of a new research study focused on men’s motivations, needs and pressures.
Will Lewis, former Daily Telegraph editor-in-chief, has joined News International as group general manager.
Centaur Media, publisher of New Media Age, has revealed that revenues in the six months to the end of June were up 10% year on year.
Future has revamped its movie magazine Total Film and announced the development of an iPhone app for the brand.
A YouGov SixthSense report into UK media consumption has found that while the majority of UK adults are willing to continue paying for traditional newspapers, 83% would refuse to pay for them online.
News International will begin charging for access to its Times and Sunday Times websites from tomorrow (2 July).
IPC Media has teamed up with Pluck in a bid to boost its social media offering.
ABCe data for May 2010 shows that the Mail Online was once again the most popular UK newspaper website, with a daily average unique browser figure of almost 2.4 million.