Overall, sports magazines struggled with falling circulations during the January to December 2010 ABC period, however, specific Athletics titles saw an increase in sales.
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The gaming sector posted a poor set of results in the latest ABC release, down by 7.6% on average over the year.
Positively, the Holiday & Travel sector put in a strong performance in today’s ABC release – up 1.9% (on average) on last year – providing a ray of sunshine in what has been an overall poor set of results for the magazine industry.
The Motoring – Buying & Selling magazine market was perhaps one of the worst hit sectors in the today’s ABC release.
The TV Listings sector made a positive comeback during the period, with all but one title posting period on period increases.However, most titles in the sector are struggling to regain their sales figures of July to December 2009. Overall, the total market is down (on average) 0.3% on last year.But it is not all bad… Continue reading ABC Consumer Jul-Dec 2010: TV Listings
Teenage magazines continued to suffer heavily this period, with all titles posting substantial declines.
Music magazines fared badly in the today’s ABC release, with just two titles recording a circulation increase last year.
Home Interest is one of the few sectors to benefit from the current economic climate – with most of the titles in our analysis enjoying an increase in circulation compared with this time last year. The overall market has seen a positive 3.3% year on year upturn.
The post-recession market seems to have had a huge impact on the Women’s Weekly magazine sector, with all but three titles in our analysis seeing their circulations fall over the year.
It is a tale of two business models in the Men’s Lifestyle sector, with free titles taking up the top two positions once again, while paid-for titles struggle to keep the pace.