So what effect has The Guardian’s 20% cover price rise had on its sale? Well, its hard to tell from the audited data in the public domain. September’s ABC tells a pretty gloomy story.
More Press articles
The Independent is set to launch a paywall for non-UK readers, an iPad app and cut more than 70,000 free bulk copies from its circulation in a bid to reinforce its credentials as a premium multimedia title.
IPC Media posted a 12% increase in operating profits to £51.3 million last year, with revenues up 1.5% to £356 million.
Hearst Magazines has reported pre-tax profits of £12.4 million for 2010, more than nine times its profit of £1.3 million reported in 2009.
Daily Mail & General Trust (DMGT) expects its full-year operating profit to be lower than last year due to “the weak consumer advertising environment”.
The UK’s national newspaper websites saw usage figures increase during August, with almost all audited sites recording a rise, with the exception of Mirror Group Digital.
News Corporation has made its iPad newspaper The Daily available in the UK.
Apologies to regular readers of this column for not writing about the August ABC’s or letting you know that I was having a short break. I suppose we could have got a guest substitute like they do for Clarkson when he is in Barbados…
The Daily Telegraph has been voted the newspaper of choice for business readers in a poll carried out by YouGov.
Neil Sharman, head of research and analysis, Telegraph Media Group, reveals the effect of online advertising beyond last click; a campaign across both the Telegraph website and newspaper increases the number of online actions (searches for the advertised brand or visits to their site) by 13% …
