How is the consumer magazine market really holding up in a post-recession market? Yesterday’s ABC release for July to December 2010 showed a fairly poor set of results, with only a few sectors managing to buck the trend.However, to get a real picture, Newsline asked agencies for their views. MEC’s Kevin Ayadassen says: “The free… Continue reading ABC Consumer Magazines: agency view
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An overview of performances by publisher, focusing on some of the triumphs and disappointments of the leading consumer magazine publishers over the July to December 2010 ABC period.Please note: figures are based on total average circulation per publisher and year on year percentage increases and decreases.Read on for a selection of the winners and losers…Bauer… Continue reading ABC Consumer Magazines: by publisher
The latest ABC Consumer Magazine release represents a fairly gloomy picture for the overall market, with new online formats and the recession having a big impact on sales.
The News & Current Affairs: Domestic market held its own during the latest ABC release for July to December 2010.
The Cookery & Kitchen sector posted a mixed set of results in the ABC release for July to December 2010.Some titles did particularly well, including Publicis Blueprint’s ASDA Magazine, which was up 28% year on year and 22.3% period on period. It is the most popular magazine in the sector with a total circulation of… Continue reading ABC Consumer Jul-Dec 2010: Cookery & Kitchen
Overall, sports magazines struggled with falling circulations during the January to December 2010 ABC period, however, specific Athletics titles saw an increase in sales.
The gaming sector posted a poor set of results in the latest ABC release, down by 7.6% on average over the year.
Positively, the Holiday & Travel sector put in a strong performance in today’s ABC release – up 1.9% (on average) on last year – providing a ray of sunshine in what has been an overall poor set of results for the magazine industry.
The Motoring – Buying & Selling magazine market was perhaps one of the worst hit sectors in the today’s ABC release.
The TV Listings sector made a positive comeback during the period, with all but one title posting period on period increases.However, most titles in the sector are struggling to regain their sales figures of July to December 2009. Overall, the total market is down (on average) 0.3% on last year.But it is not all bad… Continue reading ABC Consumer Jul-Dec 2010: TV Listings