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NEW: Paper Boy – the irreverent insider

The Financial Times is yet to sign up to Apple’s new in-app purchasing terms, despite publishers being forced to agree or quit iOS next month.

Trinity Mirror suffered a 10% drop in advertising sales during the first four months of the year amid difficult trading conditions.

David Gilbertson, the chief executive of business-to-business publisher Emap, whose properties include Broadcast, Retail Week, Cannes Lions and BRAD, is to leave the company after three years.

Around 5% of The Times’ combined print and digital audience read the newspaper’s content on the iPad, according to News International.

Raymond Snoddy: “It takes less than two minutes on Google to find out who the mystery, married actor in the Wayne Rooney prostitute case is… A child could work it out – particularly a child.”

The New York Times has revealed “sign-up” numbers for its new online model launched on March 28th. However, as with many of the new online models currently, these figures can be no more than an initial indicator until renewal levels come into play, and initial offers run their course.

CITY AM managing director Lawson Muncaster says the collective growth for newspapers across the internet, apps and the free model shows that far from being the death of the newspaper, we are actually entering incredibly exciting times with considerable growth potential.

National newspaper circulation figures were down across the board once again in March, with the daily market posting a 5% year on year decline.

Raymond Snoddy: Rule number one in the government PR rule book – just before a recess, or during it if you think you can get away with it, is an absolutely brilliant time for releasing unpalatable news… So we can expect the BSkyB announcement in around two weeks then Mr Hunt?