ZenithOptimedia has upgraded its forecast for global adspend growth this year from 2.2% to 3.5%.
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June was a pretty poor month for the daily national newspaper market according to the latest ABC figures, as it recorded an overall decline of 6.5% year on year.
Raymond Snoddy says the NMA’s new Creative Benchmarking for national newspaper advertising is another valuable candle in the darkness, but “in difficult times for newspapers, it is increasingly clear that there is no magic potion to cure the problem”…
In our latest weekly column, Howard Sharman, asks whether Rupert Murdoch has finally “realised something that has eluded the business publishers, formerly the masters of targeted audiences? Is he willing to lose millions of (valueless) unique users because the ones that will be left are so much more valuable to advertisers?”
Specialist children’s publisher Egmont is launching a Disney/Pixar Toy Story magazine, to coincide with the launch of the third film in the series.
Bauer Media has unveiled the findings of a new research study focused on men’s motivations, needs and pressures.
Will Lewis, former Daily Telegraph editor-in-chief, has joined News International as group general manager.
Centaur Media, publisher of New Media Age, has revealed that revenues in the six months to the end of June were up 10% year on year.
Future has revamped its movie magazine Total Film and announced the development of an iPhone app for the brand.
A YouGov SixthSense report into UK media consumption has found that while the majority of UK adults are willing to continue paying for traditional newspapers, 83% would refuse to pay for them online.