The Times will feature an exclusive edition of IPC’s women’s glossy Marie Claire this Saturday in a bit for readers to “rediscover the [fashion] brand”.
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Are Sunday newspapers struggling to sell ad space? According to MediaWeek, the Mail on Sunday is trying to lure advertisers with a competition for £250,000 worth of free space.
Condé Nast has launched a new marketing services division – Indeactive.
Marius Cloete, head of research at the PPA, on today’s milestone for the PPA: As this article is published, the PPA Marketing Board (composed of senior commercial representatives from the major consumer publishers) will take the final decisions on how we roll out the results from our AdMeasure Project…
CITY A.M. is set to launch in Kent as part of a strategy to expand in commuter areas.
The latest marketing mailer from the advertising industry news weekly Campaign (May 4, 2011) features MediaTel Newsline’s regular columnist Jim Marshall endorsing the product – and a very good product it is too!
The Royal Wedding provided a boost for the national newspaper market in April, with the total daily market up 0.5% on March.
NEW: Paper Boy – the irreverent insider
The Financial Times is yet to sign up to Apple’s new in-app purchasing terms, despite publishers being forced to agree or quit iOS next month.
Trinity Mirror suffered a 10% drop in advertising sales during the first four months of the year amid difficult trading conditions.