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The Evening Standard is testing a new distribution strategy that could see it offer free and heavily discounted copies of the 50p paper outside train and tube stations.Currently undergoing secret testing, the new strategy would see free copies distributed outside train and tube stations, upmarket restaurants and West End theatres, with vendors paid fixed hourly… Continue reading Evening Standard could offer free and discounted copies

Over three quarters (78%) of the UK’s most trusted brands regularly publish a customer magazine, new research from Royal Mail has revealed.Organisations including British Airways, Tesco, Virgin, Norwich Union, British Gas and AA were all recently named trusted brands within their respective categories (non-FMCG categories) by Reader’s Digest annual survey. They were also found to… Continue reading Over three quarters of trusted brands publish customer magazines

There is no silver bullet for solving the revenue problems faced by newspapers, according to Brian Harrison, digital director at Telegraph Media Group.Speaking at an AOP event last week, Harrison argued that it is essential for the press to focus its energies on diversifying digital revenues in order to ensure survival.An important part of brand… Continue reading Diversyifing revenue streams vital for traditional media

This week’s edition of “The Inside Line” looks at the UK Quality newspaper market. Each week we will take a key media topic and ask the industry for their opinion.This week’s question:In light of the news that the Independent could be up for sale, do you think that there are too many Quality newspapers in… Continue reading The Inside Line: The UK Quality newspaper market

Subtv, the national youth media network, and Gym Screen Media, the national health club network, have agreed a merger of their ventures which will see them brought together under the newly formed Media 42 Group.The two networks will maintain their brand identity and positioning but production, technology and delivery skills will be combined in content… Continue reading Subtv and Gym Screen Media agree merger

The London Evening Standard‘s new owners plan to invest £25 million in to the struggling title over the next three years, according to Evgeny Lebedev.Speaking for the first time since the acquisition of London’s evening paper, Alexander Lebedev’s son said he plans to increase coverage of arts, culture and business in a bid to increase… Continue reading Evening Standard set for £25m investment

Independent News & Media has promised to eliminate “any loss-making businesses”, which could lead to a sale of its Independent and Independent on Sunday newspapers.It is understood that IN&M is open to discussions with potential buyers of the titles, which are thought to be losing at least £10 million per year.Alexander Lebedev, the Russian oligarch… Continue reading IN&M could sell Independent titles

The customer publishing industry has experienced impressive growth in the face of a tough economic climate, according to new market research from Mintel, commissioned by the Association of Publishing Agencies (APA) and sponsored by DHL.The report reveals that since the last study three years ago the customer publishing industry has grown to a value of… Continue reading New research reveals customer publishing showing impressive growth

The marketing director for the Sun and News of the World, Roland Agambar, has joined rival Associated Newspapers.His move comes as News International appoints former Coca-Cola marketer Jeremy Schwarz to become its first chief marketing officer.In his new role, Agambar will be responsible for marketing across the Daily Mail and Mail on Sunday, reporting to… Continue reading Agambar leaves News International for Associated Newspapers

Sharon Parsons has been appointed editor of Bauer Media’s health and wellbeing title Top Sante. She replaces Marina Crook who left last year.Parsons’ return to the helm of Top Sante comes as it repositions itself as a mainstream health magazine for 40-something women, with editorial focused on health, wellbeing, nutrition and beauty.Previously editor of the… Continue reading New editor for Top Sante