The latest ABC figures show that the Evening Standard‘s circulation dropped 1.3% year on year in March, leaving the evening paper with a total circulation of around 280,500.The afternoon freesheet thelondonpaper saw its distribution remain static year on year, at almost 600,000 copies, while rival title the London Lite was up 1.2% to around 400,500.Morning… Continue reading ABC London Newspaper Focus: Mar 2009
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Richard Titus has been appointed as chief executive of Associated Newspapers’ digital division, AND.Titus was previously controller of future media at the BBC. He replaces Andy Hart who left AND last July. Before working at the BBC, Titus was at US web agency Schematic.AND operates the digital assets of Associated Newspapers and Northcliffe Media.Titus will… Continue reading Richard Titus named new CEO of Associated Newspapers’ digital division
Google CEO Eric Schmidt believes that the newspaper industry should be working with search engines to give consumers tailored news.Speaking at the Newspaper Association of America’s convention in San Diego, Schmidt said that newspapers were wrong to claim that internet aggregators were misappropriating news organisations’ material.He added that “the only solution” Google could see to… Continue reading Google CEO: “Newspapers must work with aggregators”
Look magazine is set to kick-start a new £2.5 million national TV advertising campaign this week, with the strap line ‘That’s My Look’.The campaign, which has been developed by the brand’s creative agency Grey London and planned by MediaCom, will launch today with an initial three week burst, followed by sustained activity through the rest… Continue reading Look magazine unveils new TV creative
Press Gazette, the monthly trade magazine for journalists, is set to cease printing after more than 40 years.The magazine’s parent company, the Wilmington Group, said the final issue of the title would be its May edition, which goes on sale this month.A company spokesperson said: “”Unfortunately Press Gazette, along with much of the profession, has… Continue reading Press Gazette to close after 40 years
Rupert Murdoch predicts that newspaper publishers will have to charge for online content due to the lack of revenue generated by the current free model and the advertising downturn.Murdoch said: “Nobody is making money with free content on the web, except search. People are used to reading everything on the net for free and that’s… Continue reading Murdoch: Newspapers will need to charge for content online
The IPA’s latest Bellwether survey published today has found that the rate of decline of marketing spend slowed in Q1 2009, suggesting budget cuts may have reached their peak in Q4 2008.Businesses confidence has also picked up from the all-time low of Q4, with the percentage of companies believing their prospects have improved rising from… Continue reading Q1 2009 Bellwether Report: Turning point for marketing budgets
The Sun has teamed up with Fremantle Media to create a live, interactive gameshow for the The Sun Online in a bid to expand its digital offering.Sun Quiz Live, which will roll-out in the summer, enables users to play against each other in real time, as well as interact with the presenter, crew and their… Continue reading The Sun is set to launch a live TV quiz show
Trinity Mirror is set to close four of its free weekly regional titles and redeploy staff to other publications in the area.The Black Country Mail Extra, Wolverhampton Adnews, Daventry Post and Ashby Herald will all be axed, however, Trinity has confirmed that it will concentrate on other titles in the Midlands region.Trinity will keep running… Continue reading Trinity is set to close four titles
Condé Nast has signed a new promotion deal with Spotify, the free online music service, ahead of the much-anticipated UK launch of Wired magazine.The radio-style campaign is set to launch tomorrow, before Wired hits the newsstands on Thursday, according to reports.The UK version of the long-running US-based men’s magazines, which covers business, technology, science, entertainment… Continue reading Condé Nast and Spotify team-up for UK launch of Wired
