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The customer publishing industry has experienced impressive growth in the face of a tough economic climate, according to new market research from Mintel, commissioned by the Association of Publishing Agencies (APA) and sponsored by DHL.The report reveals that since the last study three years ago the customer publishing industry has grown to a value of… Continue reading New research reveals customer publishing showing impressive growth

The marketing director for the Sun and News of the World, Roland Agambar, has joined rival Associated Newspapers.His move comes as News International appoints former Coca-Cola marketer Jeremy Schwarz to become its first chief marketing officer.In his new role, Agambar will be responsible for marketing across the Daily Mail and Mail on Sunday, reporting to… Continue reading Agambar leaves News International for Associated Newspapers

Sharon Parsons has been appointed editor of Bauer Media’s health and wellbeing title Top Sante. She replaces Marina Crook who left last year.Parsons’ return to the helm of Top Sante comes as it repositions itself as a mainstream health magazine for 40-something women, with editorial focused on health, wellbeing, nutrition and beauty.Previously editor of the… Continue reading New editor for Top Sante

US newspaper ad revenues are forecast to fall to $28.4 billion by 2012, down from an estimated $37.9 billion in 2008, according to new research from eMarketer. eMarketer forecasts a 15.9% drop in 2009, pulling ad revenues down to $31.9 billion. From 2010 through 2012, the rate of decline will slow but remain in negative… Continue reading US newspaper ad revenues on downward slide

Former KGB agent Alexander Lebedev has acquired London’s Evening Standard for £1 from Daily Mail & General Trust.The deal will see a new company, Evening Standard Ltd, established that will own the paper, with Lebedev taking a stake of 75.1% and DMGT subsidiary Associated Newspapers becoming a minority shareholder with 24.9%.Associated will continue to provide… Continue reading Lebedev buys Evening Standard

Ed Balls, the secretary of state for children, schools and families, has criticised a proposal to remove local councils’ obligation to place public notices in local newspapers.Balls described such a move as a “retrograde thing to do”, adding “I don’t think it would be sensible to have any strategy on these things which actively damages… Continue reading Balls opposes removal of mandatory council ads in local press

Dennis Publishing is launching the world’s first poker magazine to have an exclusively business-to-business focus.Inside Poker Business will be distributed quarterly to a subscriber-base of industry decision makers and will deliver the latest business information to major players involved in the business.Alun Bowden, former editor of InsidePoker , has been appointed editor-in-chief of the magazine.Bowden… Continue reading Dennis launches new poker magazine

Advertisers need to get to grips with social networking and the changing marketplace, according to the IPA’s second future of advertising report.The IPA has teamed up with the Future Foundation, a global strategic consultancy and think tank, to produce ‘Social Media Futures – The Future of advertising and agencies in a networked society: A 10… Continue reading IPA: Social Networking Revolution

Big online stories of 2008 included the uncertain future of Project Kangaroo, the end of JICIMS, and the three-way wrestling match between Microsoft, Google and Yahoo!.Microsoft launched a $44.6 billion takeover bid to buy Yahoo! at the start of the year, saying that it was confident of delivering up to $1 billion in cost savings… Continue reading 2008 round-up: Online

The lines between media channels in the 21st century have become increasingly blurred, according to the third annual Media Myths & Realities survey from Ketchum and the University of Southern California Annenberg Strategic Public Relations Center. The survey compares the media usage habits of 1,000 adult Americans (including 200 influential citizens, or ‘influencers’ – the… Continue reading Lines between media channels becoming increasingly blurred