Virgin Radio has teamed up with Garmin Satellite Navigation for sponsorship of its Rock ‘n’ Roll football show.The fully integrated radio and online deal, which is set to launch as the football season starts, will include pre-recorded trails, in show credits and a series of spotlight ads.The campaign has been designed to highlight Virgin’s new… Continue reading Virgin Radio Signs Six Figure Sponsorship Deal With Garmin
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The Department for Transport is partnering with Bauer Media’s Closer magazine to support its THINK! Road Safety Campaign, in a new sponsorship conceived and negotiated by Carat Sponsorship.The deal promotes road, cycle, pedestrian and car safety through a series of four advertorials in Closer. A loose insert game and poster promoting the campaign will also… Continue reading Department For Transport In Closer Sponsorship Deal
The Sun is set to be an exclusive broadcast sponsor of Sky Sport’s Soccer AM programme for the new football season.Soccer AM will feature exclusive brand exposure of the Sun on the main Saturday morning TV show and the highlights show, Best Bits.The partnership will launch this Saturday, along with the start of the Barclays… Continue reading Sun Set To Sponsor Soccer AM In New Six-Figure Deal
Carphone Warehouse is to sponsor the fifth series of ITV’s talent show The X Factor.The company sponsored the show last year having previously sponsored Channel 4 show Big Brother.However, it ended its association with the reality show following the Celebrity Big Brother racism row in January 2007 (see Carphone Warehouse Hangs Up On Big Brother).The… Continue reading Carphone Warehouse Secures The X Factor Sponsorship
GCap Media’s Capital 95.8 has signed a major sponsorship deal with leading make-up brand Rimmel London, to support their summer series of exclusive gigs.The CapitaLive Summer Tour, which kicked off yesterday and runs until the end of August, will feature gigs from bands and artists including Duffy, Scouting for Girls, Adele, The Feeling and The… Continue reading Capital 95.8 In Gig Sponsorship Deal
GCap Media’s Gold Radio Network has signed an exclusive two year content deal with Sportsmedia Broadcasting, provider of bespoke radio sports bulletins and sister financial news company Businessmedia, to provide bespoke sports news and finance bulletins.Sportsmedia and Businessmedia’s programming will slot live and direct into Gold Radio Network’s entire network of AM and DAB stations… Continue reading GCap’s Gold Radio Network Signs Content Deal With Sportsmedia
Bandi Manzini has been appointed to the role of sponsorship & brand solutions manager at IPC Ignite.Manzini was previously creative solutions executive within Emap’s Women’s Entertainment division and in her new role will develop creative bespoke client solutions across all Ignite brand platforms – including magazines, digital, mobile, tours and events, as well as Nuts… Continue reading IPC Ignite Appoints New Sponsorship & Brand Solutions Manager
ITV Customer Relations has announced two new sponsors, for its new series Six Degrees and forthcoming show An Audience With Neil Diamond.Korean car manufacturer Hyundai will sponsor Six Degrees, the new drama series from JJ Abrams, while Sekonda is to sponsor ITV1’s forthcoming An Audience With Neil Diamond.The Six Degrees deal includes broadcast sponsorship on… Continue reading ITV Announces Two New Sponsorship Deals
The RSVP consortium, a commercial alliance between GCap Media, Viacom Brand Solutions and IPC ignite! has announced a partnership deal with Orange.In a bid to promote gigs and tours from mobile phone operator Orange, the new partnership will launch a 13 week campaign in mid-May.A fully integrated campaign will run on Xfm, Xfm.co.uk, NME.com and… Continue reading RSVP Announces Major New Six Figure Deal With Orange
Virgin Mobile has signed a deal to sponsor series nine of Channel 4 show Big Brother this summer.The sponsorship will mainly be used to promote Virgin Mobile, although parent company Virgin Media will also push some of its other services around the show.It is believed that this year’s show will launch in late May or… Continue reading Virgin Mobile To Sponsor Big Brother 9