More Sponsorship articles

Popstar Ronan Keating is to present a new weekly show on Magic 105.4 every Sunday from 2-4pm, starting on 10 January 2010.

The latest research piece from Whitevector looks at the impact sports sponsorship can have for brands.

London Underground and CBS Outdoor are offering a brand a 12 or 6 month sponsorship of all the busking sites on the underground network.

BSkyB has signed a five year sponsorship deal – thought to be worth about £3 million a year – with AEG Europe to become a “founding partner” of the O2 Arena.

Magic 105.4 has announced an exclusive deal with Lakeside Shopping Centre that will see the Essex retail venue launch its first ever radio sponsorship.The deal, brokered by Mediaedge:cia, will span seven months until 3 January 2010 and support Lakeside Shopping Centre’s bid to encourage London families to visit for a day out.Every Saturday throughout August,… Continue reading Lakeside partners Magic 105.4 for first ever radio campaign

Absolute Radio has signed British Gas as a new sponsor for the station’s Christian O’Connell breakfast show.The six month sponsorship deal will include British Gas branded pre-show trails across the station throughout the day, as well as in-show credits and features.To celebrate today’s launch, the Absolute website homepage will also have a British Gas “re-skin”… Continue reading British Gas to sponsor Absolute Radio

Certain groups of internet downloaders make a particularly attractive target for advertisers, reveals the latest data from TGI.Latest TGI data show that 77% of British people aged 15+ use the internet, up from 75% last year. The most popular online activities are email, general research, and banking or personal finance. The data also shows that… Continue reading TGI: Online activities (downloading content)

Home shopping retailer Littlewoods is taking over from Reckitt Benckiser as sponsor of ITV soap Emmerdale.The two year deal begins at the end of August and includes broadcast sponsorship on ITV1, ITV2 and ITV3, online sponsorship, interactive sponsorship, mobile interactive bumpers and licensing.Cast members will take part in promotional activities across the Littlewoods book and… Continue reading Littlewoods to sponsor Emmerdale

The rate of decline in UK marketing spend has eased for the second quarter in a row, according to the IPA’s latest Bellwether survey.The 2009 Q2 report links the easing to an improvement in business confidence, with companies surveyed reporting that their financial prospects have improved for the first time since the first quarter of… Continue reading Bellwether Report: Marketing budgets cut at slower rate in Q2

Telegraph Media Group has revamped its mobile site to give readers access to Telegraph.co.uk and Telegraph TV.The new-look site, m.Telegraph.co.uk, now offers Telegraph TV content and features a site-wide mobile search function as well as improved usability.The mobile site will also offer new ad formats to commercial clients, including banner placements, Google Ad sense and… Continue reading Telegraph revamps mobile site