‘You’ll never win by doing the same thing with less money,’ argues Bountiful Cow CEO as less than a quarter of IPA case studies found to meet “relative advantage” criteria.
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Everything in digital can be measured and this abundance of measurement gives marketers a feeling of control. But we have forgotten the basics of marketing that still apply today.
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There are plenty of opportunities for our industry’s practitioners, writes the editor-in-chief.
We need to bring back the generalist to properly serve clients as AI streamlines previously labour-intensive processes, argues VCCP Media’s joint chief strategy officer.
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