More Strategy Leaders articles

At best campaign KPIs can be effective, but at worst they are useless and misleading. How should you choose what is right for your campaign? 

Strategy Leaders: If advertisers do not redefine what ‘peak’ is in the changing media landscape, they risk missing opportunities to reach engaged audiences.

In difficult times we must use empathy in advertising at the right time and in the right place to inspire the right reaction not only from consumers, but also clients, media owners and agencies.

As society seems to prize the young, brands should not ignore their struggles and need to adjust their messaging and media accordingly in the long-term.

Finding a media channel that maximises reach might be the answer to surviving the recession.

In the emerging community economy, brands can serve as the reason and the means through which people connect.

UNITED24, the global aid initiative set up by Ukraine President Volodomyr Zelenskyy, has launched a nationwide out-of-home (OOH) campaign to raise awareness of the continued conflict.

Simon Carr asks if Roblox and Fortnite are the new churches of the modern world.

Significant changes in the CTV space are on the way. Finecast UK’s Stefan Jansen assesses what lies ahead.

MediaCom’s head of planning states the case for relevance as an antidote for the debate around the benefits of personalisation.