A guide for smaller media owners and agencies on how to tackle the challenge of decarbonisation.
More Sustainability articles
Dentsu will introduce new carbon optimisation and planning functionality for all of its global teams in 2023.
Good-Loop has launched a connected TV (CTV) format which rewards viewers’ attention with a free donation to charity.
Consumers are looking for green wins, but they may need convincing.
Predicting the future of an ever-changing industry like media marketing is a daunting task, yet that’s exactly what a panel of experts and innovators were asked to do at Mediatel’s Future of Media event.
The House of Lords has published a report recommending advertising for high carbon or environmentally damaging products should be “restricted”.
The former OMD and BBDO US CEO will lead the US chapter of advertising’s climate action initiative.
The climate crisis is rapidly becoming a key reckoning point for the media industry and environmental messaging is now table stakes.
More than eight in ten (84%) digital ad professionals believe the industry needs to do more to help reduce emissions, according to new research.
In brief: The GoodNet has announced a partnership with SeenThis to enhance video and display advertising on its sustainabile ad network.