The new measure, ECOzone, is being launched as part of Ozone’s fifth anniversary as a publisher ad sales platform.
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In brief: Luttrell will serve on the board of the company as it seeks to “expand its product roadmap and further establish itself as a sustainability-focused leader” in digital advertising.
The guide identifies areas where advertisers can consider action now to reduce the direct carbon emissions of their advertising activity.
In brief: All supporters of the industry’s climate action initiative Ad Net Zero supporters are now required to publicly declare a “science-based net zero target”.
Advertisers will be able to block publishers who do not meet a brand’s sustainability targets from their digital ad campaigns, using tools launched by purpose-led platform Good-Loop.
Good-Loop’s head of investment and sustainable media makes the case for how brands can cut carbon emissions from ad campaigns without affecting cost or performance.
Chris Collins and Dallas Wiles tell Ella Sagar about their plan for outdoor to attract 10% of UK advertising spend — more than double what it is today — and stop harking back to the pre-pandemic times.
In brief: Katrin Robertson, leader of the World Out of Home Organisation’s Sustainability Taskforce and CEO of BlowUp Media, will sit on a panel to dive into the subject along with five other experts.
Campaigns that offer sustainability as its main message are positively received, but cost is still a barrier for adopting sustainable consumption practices.
The IPG Mediabrands agency is rolling out a bespoke algorithm that it claims enables advertisers to optimise media-buying for more audience attention and lower-carbon formats at the same time.