Climate-conscious newsbrand readers offer an opportunity for brands to appeal to those eager to help save the planet without suffering a financial hit.
More Sustainability articles
Sabrina Clarke interviews Makers’ executive producer Sophie Chapman-Andrews about how to make productions more sustainable.
Scope3 has found programmatic advertising generates 215,000 metric tons of carbon emissions per month in five major economies.
An assessment by Scope3 has found direct digital ad inventory like Teads’ greatly reduces emissions from digital advertising.
In advance of Earth Day, Good-Loop’s Hannah Williams examines what is holding up decisive progress on decarbonising the digital advertising ecosystem.
As part of our series on the future of advertising, Ella Sagar went to a university to speak to advertising students about the future of the industry and learned what the next generations really thinks about ads and media.
Members of our Future 100 Club share what they think advertising has in store.
Dentsu and IPG Mediabrands have been announced as new members of the Conscious Advertising Network, despite the latter’s well-publicised media-buying activity for fossil-fuel companies like Saudi Arabia’s Aramco.
WeAre8’s chief commercial officer shares who her best friend in the industry is and the deal she is proudest of in her career.
Ad Net Zero, the AA, the IPA and ISBA have invited the UK advertising community to travel to Cannes Lions by train to save on carbon emissions and network.