Campaigns that offer sustainability as its main message are positively received, but cost is still a barrier for adopting sustainable consumption practices.
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The IPG Mediabrands agency is rolling out a bespoke algorithm that it claims enables advertisers to optimise media-buying for more audience attention and lower-carbon formats at the same time.
The World Federation of Advertisers has published a third update to its Global Media Charter, identifying “serious, complex, and intractable issues which will require collaboration and input from all corners of the industry.”
Climate-conscious newsbrand readers offer an opportunity for brands to appeal to those eager to help save the planet without suffering a financial hit.
Sabrina Clarke interviews Makers’ executive producer Sophie Chapman-Andrews about how to make productions more sustainable.
Scope3 has found programmatic advertising generates 215,000 metric tons of carbon emissions per month in five major economies.
An assessment by Scope3 has found direct digital ad inventory like Teads’ greatly reduces emissions from digital advertising.
In advance of Earth Day, Good-Loop’s Hannah Williams examines what is holding up decisive progress on decarbonising the digital advertising ecosystem.
As part of our series on the future of advertising, Ella Sagar went to a university to speak to advertising students about the future of the industry and learned what the next generations really thinks about ads and media.
Members of our Future 100 Club share what they think advertising has in store.