Scope3 has found programmatic advertising generates 215,000 metric tons of carbon emissions per month in five major economies.
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An assessment by Scope3 has found direct digital ad inventory like Teads’ greatly reduces emissions from digital advertising.
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Ad Net Zero, the AA, the IPA and ISBA have invited the UK advertising community to travel to Cannes Lions by train to save on carbon emissions and network.
Creating a sustainable but effective media plan is possible, but it requires balancing emissions, efficiency, and scalability.
A majority of newsbrand readers say they would feel more favourable toward brands and advertisers that focus on sustainability.