Interview: Five-year-old sanitary product-maker Here We Flo says winning £1m in TV airtime has propelled the brand’s marketing efforts beyond an immediate uplift in sales. By Ella Sagar.
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It is paramount that the industry collectively introduces a commitment to verify green credentials independently.
In brief: Brand Advance, the global diverse media network, has partnered with purpose-led ad platform Good-Loop to integrate proprietary green technology into its campaigns.
OPEN Media has become B-Corp certified in a claimed UK-first for outdoor media owners.
Paid advertisements and social media posts spreading false or misleading claims about the climate crisis spiked in the lead-up to and during COP27 in November.
Now is the time for change, urges Nina Franck.
Leena Vara-Patel outlines six ways to help businesses on their digital transformation and marketing acceleration journeys.
Wavemaker UK’s Jen Manning offers ways to encourage sustainable behaviours to be adopted at scale in tough economic times.
In brief: Vox Media has formally banned fossil fuel advertisements as part of a broader set of policies, initiatives and partnerships the company is taking to address the climate crisis.
In brief: Yahoo has integrated with Scope3 to offer carbon-neutral private marketplace (PMP) media in its supply-side platform (SSP).