Scope3’s Anne Coghlan and The Responsible Marketing Agency’s Hannah Mirza join Ella Sagar to unpack the state of the media industry’s sustainability efforts, and the ethics of advertising for fossil fuel companies.
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The uproar over Havas winning the Shell account is hypocritical. If we’re all so perfect, why are any of us in an industry that promotes consumption and waste?
The trade body also seeks to make “significant reductions” by 2030.
GroupM will leverage SeenThis’ proprietary technology to minimise carbon emissions and improve performance in display advertising campaigns.
GroupM has partnered with Jounce Media to introduce new protections against Made For Advertising websites that are designed to protect against wasted media investment.
In its third year, Sky Zero Footprint has announced Grub Club, Milliways, Ocean Bottle, OceanSaver and UpCircle have won initial advertising funds to help create TV campaigns to drive sustainable behaviour.
Omnicom Media Group has begun measuring media owners on their environmental, social and governance practices so its advertiser clients can better understand the ESG impact of their adspend decisions.
Scope3 has found streaming and display ads respectively produced 7.2 million metric tons of emissions every year.
Magners has partnered with Good-Loop to create an ad campaign whose revenue will directly fund efforts to support the UK’s struggling bee population.
In the coming years, brands and marketers will have to reshape the influence they are having on our consumerist culture and better connect to the reality of our climate predicament, writes Jellyfish’s brand strategy chief.