The 2026 IAB Europe State of Readiness report reveals a sector redefining sustainability to include social impacts for the first time, as concerns over AI content ingestion surge.

Entries are officially open offering the potential for five more sustainable businesses the chance to win TV advertising airtime.

The convenor of the group of senior ad agency leaders discusses why they believe the industry is failing its moral and civic duties to society, and addresses why they’ve elected to remain anonymous.

The Young Leaders propose four practical actions to drive awareness and to build sustainability into core of business operations.

Analysis: The opt-out model marks a significant step forward, however, scratching beneath the surface there are concerns the scheme doesn’t go far enough.

The group, convened by non-profit Inside track, has released a memo warning that the industry is failing in its moral duty to society by funding hate, paying lip service to sustainability, and rolling over in the face of anti-DEI rhetoric.

Five years on from its initial launch, the climate action program has released new insights which further evidence the competitive advantage businesses have in going green.

GoodGym has secured an additional £500,000 in media value on top of a share of £1.5m across Sky Media’s portfolio.

At COP30, the group provided five actionable steps businesses can take to meet the UN Secretary-General’s call to halt fossil fuel advertising.

giffgaff, MG OMD and Ecologi’s “Up to Good Fund” is reshaping media campaigns by embedding nature recovery into their core, illustrating how sustainability and performance can go hand in hand.