Analysis: The opt-out model marks a significant step forward, however, scratching beneath the surface there are concerns the scheme doesn’t go far enough.
18 Mar 2026 | Ellie Hammonds
Across a four year period, Clean Creatives analysed paid advertisements across different platforms and communications tracking a shifting narrative in fossil fuel campaigns, with findings suggesting a new era of “gaslighting.”
The group, convened by non-profit Inside track, has released a memo warning that the industry is failing in its moral duty to society by funding hate, paying lip service to sustainability, and rolling over in the face of anti-DEI rhetoric.
Five years on from its initial launch, the climate action program has released new insights which further evidence the competitive advantage businesses have in going green.
GoodGym has secured an additional £500,000 in media value on top of a share of £1.5m across Sky Media’s portfolio.
At COP30, the group provided five actionable steps businesses can take to meet the UN Secretary-General’s call to halt fossil fuel advertising.
giffgaff, MG OMD and Ecologi’s “Up to Good Fund” is reshaping media campaigns by embedding nature recovery into their core, illustrating how sustainability and performance can go hand in hand.
Trust and responsibility are not the same thing, but one cannot exist without the other. We must plan, buy and measure media in ways that align with our brand’s values, reflect our audience’s world and respect the platforms and publishers that shape culture.
This year’s competition has a new structure that has led to a broader range of winners across three categories.
Sustainability took a backseat role at Cannes this year when it should have been a headline topic.
The sustainability framework now includes a standardised approach to the digital methodology used to estimate emissions across media and supply chains.