The convenor of the group of senior ad agency leaders discusses why they believe the industry is failing its moral and civic duties to society, and addresses why they’ve elected to remain anonymous.
A survey of 200 brand marketers by 51toCarbonZero found they are overwhelmingly aware AI use is increasing carbon emissions and costs — but most aren’t measuring it.
The Young Leaders propose four practical actions to drive awareness and to build sustainability into core of business operations.
Analysis: The opt-out model marks a significant step forward, however, scratching beneath the surface there are concerns the scheme doesn’t go far enough.
The group, convened by non-profit Inside track, has released a memo warning that the industry is failing in its moral duty to society by funding hate, paying lip service to sustainability, and rolling over in the face of anti-DEI rhetoric.
Five years on from its initial launch, the climate action program has released new insights which further evidence the competitive advantage businesses have in going green.
GoodGym has secured an additional £500,000 in media value on top of a share of £1.5m across Sky Media’s portfolio.
At COP30, the group provided five actionable steps businesses can take to meet the UN Secretary-General’s call to halt fossil fuel advertising.
giffgaff, MG OMD and Ecologi’s “Up to Good Fund” is reshaping media campaigns by embedding nature recovery into their core, illustrating how sustainability and performance can go hand in hand.
Trust and responsibility are not the same thing, but one cannot exist without the other. We must plan, buy and measure media in ways that align with our brand’s values, reflect our audience’s world and respect the platforms and publishers that shape culture.
This year’s competition has a new structure that has led to a broader range of winners across three categories.
