Watts succeeds Ewan Douglas, who exited in the summer amid a restructure. He will be tasked with driving investment among SMEs and the indie agencies that serve them.
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UK broadcasters are betting their new ad marketplace will lure digital-native brands to TV, creating implications for how the medium is bought.
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The regulator has set out a six-point plan that would require action from PSBs, social media and video-sharing platforms, the government and Ofcom.
As Barb prepares to introduce viewing data for some YouTube channels, its CEO looks at how joint industry standards enable informed choice and fair competition.
The data will be available in the UK from September, providing marketers with greater insights into CTV investment.
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Commitments include closed captions for all linear and streaming ads from spring 2026.
Just one in four men say they regularly see advertising that “reflects the man they want to become”, according to a report by Channel 4, which examined how traditional ideas of masculinity are shaping young consumer behaviour.
The broadcaster announced the emissions measurement tool earlier this year and has already been successful in digital campaigns.
The Media Leader traveled across Cannes speaking to media professionals to find out why TV should be an essential part of marketing strategies, and what the future of TV advertising will be.
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As ads for the 2024 Black in Business winners go live in July, research has shown what the power of TV advertising can do and why DEI representation remains paramount.