Channel 4’s chief commercial officer, Rak Patel, answers our probing and quick-fire Leading Questions.
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To mark the launch of our new feature series, The Media Leader sits down with Channel 4’s commercial team to understand why its taking a platform mindset while going on the offensive against ‘toxic’ online advertising environments.
Meet the team that are responsible for managing and growing Channel 4’s £1bn of advertising revenue.
Entries are officially open offering the potential for five more sustainable businesses the chance to win TV advertising airtime.
The changes will impact Channel 4 Sales’ Account Management Hub, Campaign Operations, and Traffic teams.
Jack Benjamin reviews a tumultuous year in TV advertising, full of consolidation and efforts to make TV easier to buy for SMEs.
2025 was a year of consolidation, innovation and change, and our most read news items reflected an interest in rapidly changing TV and media agency landscapes.
A decision to appoint the next CEO of Channel 4 could come as soon as next week, interim CEO Jonathan Allan revealed in conversation at Tuesday’s Future of TV Advertising Global event in London.
David Amodio and Jay Kassam will join the new-look senior commercial leadership team as head of sales, and head of business operations and revenue innovation, respectively, beginning in January.
At last month’s Future of Media London event, Rak Patel, Kelly Williams and Brett Aumuller called for advertisers to reduce their spend on Meta by 30% and reinvest that budget into ‘trusted’ media.