More Channel 4 articles

ITV carries immense cultural power that makes a sell-off far from straightforward, writes the editor.

It’s time for digital publishers to grab the opportunity that accessibility brings to boost audiences and revenues.

Mahon will discuss the unique role of BVOD in a competitive streaming landscape.

Consumer tolerance of ads varies by age, channel, content genre and even whether it is viewed with others.

Hearts & Science tapped into passion points and creative pursuits to highlight The National Lottery operator’s message.

UK broadcasters are being put on the “backfoot” by Isba’s cross-media measurement platform Origin, a Sky Media executive warned, citing concerns over data access and transparency.

The broadcaster saw linear ad revenues drop 16% in 2023. Digital revenues grew 10%, but investment in C4’s digital transition led to a record deficit of £52m.

Among other tools, a private marketplace with The Trade Desk allows brands and agencies to transact directly with the broadcaster’s streaming inventory.

Chief revenue officer Veriça Djurdjevic announced she was leaving in July.

Tech is radically changing media and advertising, but our first Future of Media Manchester event reminded us that what matters most to creativity and sales is the same now as it was 200 years ago, writes the editor-in-chief.