The broadcasters’ self-serve ad marketplace is aimed at small to medium-sized businesses and digital-native advertisers used to buying their own media in social and digital environments.
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| Maria Iu
Five businesses will receive £120,000 of airtime and masterclasses to help grow their business.
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The team behind Channel 4’s latest Gen Z research discuss key findings and what the implications are for brands.
The broadcaster is set to start building majority stakes in independent production companies as part of a two-pronged approach to invest in IP ownership.
It will be the first UK broadcaster to bring video content to the streaming giant.
Leaders from the public-service broadcaster explored takeaways from its January research on Gen Z, including implications for brands and the importance of providing positive role models for young men.
COO Jonathan Allan will be interim CEO while the board considers a successor.
The “Baby Lantern” proof-of-concept pilot is already able to track how TV ads impact consumer behaviour in the near term.
| Maria Iu
The tool, in partnership with Scope3, seeks to help advertisers reduce the carbon impact of their media activity.
As part of its “business for good” ethos, the broadcaster plans to launch a competition to reward five B Corp companies with free airtime.