Ampere’s new social video tracking tool has revealed a shift towards more long-form content and the types of content that dominate broadcasters’ YouTube channels.
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Chief commercial officer Rak Patel and head of sales strategy Sam Hicks join Jack Benjamin for a conversation in the south of France during the ad festival.
The broadcasters’ self-serve ad marketplace is aimed at small to medium-sized businesses and digital-native advertisers used to buying their own media in social and digital environments.
| Maria Iu
Five businesses will receive £120,000 of airtime and masterclasses to help grow their business.
| Maria Iu
The team behind Channel 4’s latest Gen Z research discuss key findings and what the implications are for brands.
The broadcaster is set to start building majority stakes in independent production companies as part of a two-pronged approach to invest in IP ownership.
It will be the first UK broadcaster to bring video content to the streaming giant.
Leaders from the public-service broadcaster explored takeaways from its January research on Gen Z, including implications for brands and the importance of providing positive role models for young men.
COO Jonathan Allan will be interim CEO while the board considers a successor.
The “Baby Lantern” proof-of-concept pilot is already able to track how TV ads impact consumer behaviour in the near term.