A head of TV understands the advantages of each type of “TV” and can help advertisers navigate this time of convergence.
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Amid a confusing variety of metrics to measure video, encounters help us understand a customer’s holistic media experience that is based on receptivity.
| Maria Iu
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Stuart Keith, senior director, Media Business Development, tells The Media Leader what’s next after the ecosystem reach has now expanded by 50% since launch. (Partner content)
The number of UK households with a subscription VOD service decreased by half a million quarter on quarter, according to Barb’s latest data.
Analysis: Broadcasters huddle to take on Big Tech for global sports rights which are set to become even more costly in the coming years.
The video platform is targeting the big screen — and watch time has become the number one predictor of channel revenue.
Marketing academics may be disputing the TV buyer’s rule of three concept, but they have much to learn from each other.
Whatever we call it, TV can still bring people together and build brands in the long term, but it must shout about it more loudly, writes the editor-in-chief.