Video is heading down two paths: a short vertical market, where content is produced at low cost and driving vast engagement, and a premium long-form market that can be effectively monetised.
More Ctvws articles
Salesforce’s media lead, Neil Robinson, laid bare key challenges to the industry in a recent webinar hosted by The Media Leader that discussed how advertisers and media owners risk “leaving money on the table”.
Freely may well allow PSBs to become greater than the sum of their parts, writes Goodstuff’s head of video planning.
Warc forecasts that Meta will reach a dizzying $155bn of global ad revenue in 2024. Fine, but please don’t then compare it to linear TV as though that means something.
Closed-mindedness when it comes to CTV means agencies and advertisers are missing big opportunities as technology continues to advance.
| Maria Iu
The roll-out marks the first time all four major public-service broadcasters have worked on a streaming proposition together.
YouTube’s ad revenue increased 21% year on year to $8.09bn and shows little sign of slowdown.
Significant new research from Barb and Isba, the array of video content and TV’s proven effectiveness suggest the future is bright.
| Maria Iu
Ryan Afshar, head of publisher and programmatic platforms (international), calls for more collaboration in the connected TV sector.
Does FAST offer fresh, perhaps unwanted, competition to PSBs? The Media Leader asked TV leaders to understand how they view the burgeoning TV medium.