More Ctvws articles

Streaming audiences for England’s latest match spiked in extra time, new research found. 

Marketers will be able to measure their YouTube campaigns against other channels.

An ad campaign accompanying the launch will roll out on 15 July.

Exclusive: Alliance aims to identify challenges facing the sector and improve awareness.

Advertising revenue, partnerships and AI are crucial for reducing subscriber churn as pay-TV operators adapt to changing consumer preference, according to one of the sector’s leading researchers.

Video is heading down two paths: a short vertical market, where content is produced at low cost and driving vast engagement, and a premium long-form market that can be effectively monetised.

Salesforce’s media lead, Neil Robinson, laid bare key challenges to the industry in a recent webinar hosted by The Media Leader that discussed how advertisers and media owners risk “leaving money on the table”.

Freely may well allow PSBs to become greater than the sum of their parts, writes Goodstuff’s head of video planning. 

Warc forecasts that Meta will reach a dizzying $155bn of global ad revenue in 2024. Fine, but please don’t then compare it to linear TV as though that means something.

Closed-mindedness when it comes to CTV means agencies and advertisers are missing big opportunities as technology continues to advance.