Granular targeting, integration with the wider ad ecosystem and advanced measurement capabilities mean Amazon will be a formidable player, says Plug Media founder Chris Cochrane.
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TikTok wants to be known as a “full-funnel” solution that provides brands with more than just performance advertising based on last-click attribution.
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It is understood that the telecoms group is seeking €2-3bn.
Disney’s shoppable ad format will take advantage of second-screeners, while Netflix boosts ad tier users to 23m.
Columnist Nicola Kemp returns to the podcast alongside host Ella Sagar and reporter Jack Benjamin to review the past week’s news in media and advertising.
Digital commerce will change the face of the marketing industry and Omnicom has gone for a land grab in this fast-expanding sector.
Analysis: The broadcaster increased its share of linear channels by 5%.
Second-screening is ‘consistently beneficial’ to TV ad response rates, ViewersLogic research has found.
Advertising will come to Amazon Prime Video in the UK on 5 February. How will it compare with other streamers and what is its strategy?