More Ctvws articles

Combining fan data from OTT with that from other social media can open up exciting new revenue streams – and not just for top-tier sports.

The company plans to launch more channels in more genres this year.

Samsung Ads will shape how CTV is integrated into Origin’s cross-media measurement initiative.

Three of Europe’s biggest pay-TV operators met on stage at Connected TV World Summit: Virgin Media owner Liberty Global, Deutsche Telekom and Viaplay. 

Barb has announced an upgrade that now incorporates 14 of the most-used traded audiences into its reporting.

Pay-TV subs are predicted to decline by 8% across Western Europe by 2029, according to the latest report by Digital TV Research.

Ahead of Connected TV World Summit, speakers share their thoughts.

RTL Group’s adtech unit Smartclip has promoted Gloria Eichner to chief product officer and created three new vice-president roles in a significant expansion of its leadership team.

With Freely launching in the coming months, The Media Leader asks the industry what this means for advertisers.

Prime Video viewing data will be available to Barb subscribers from 1 March.