More Ctvws articles

US pay-TV penetration will drop below 50% this year.

Analysis: Media agencies representing advertisers have been clear with streaming companies that they need to sign up to existing structures.

We need metrics that are comparable on a like-for-like basis while recognising that no one single metric shows the best result.

While Piers Morgan’s YouTube move could be an experiment for News UK, Tucker Carlson showed the dangers of unscrutinised content.

The move seeks to minimise fraud by ensuring ads are being seen by real people.

A head of TV understands the advantages of each type of “TV” and can help advertisers navigate this time of convergence.

Amid a confusing variety of metrics to measure video, encounters help us understand a customer’s holistic media experience that is based on receptivity.

The measurement company announced the global roll-out of Nielsen One in October 2023.

Norlys, Denmark’s largest integrated energy and telecommunications provider, has gone live with EPG Correction Distillery for its 500,000 customers.

Stuart Keith, senior director, Media Business Development, tells The Media Leader what’s next after the ecosystem reach has now expanded by 50% since launch. (Partner content)