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CTV is being embraced by younger users, but live sports and breaking news remain popular on linear.

The broadcaster’s commercial boss urged UK advertisers to push back against plans by Isba to use non-Barb TV audience data in its cross-media measurement initiative ahead of trials.

New analysis has found that paid social spend may be treble the optimal level for growth, while TV could be getting less credit — and cash — than it deserves.

The streaming company has struck similar deals in the US.

Preview Distillery utilises AI and machine learning, and is fully automated.

The digital ad giant has reportedly been working on the OS since the pandemic as it looks to compete with Google, Amazon and Roku.

In an increasingly fragmented media landscape, reach and frequency is the foundation that helps navigate this complexity and ensures brand growth, writes AudienceProject’s UK commercial director.

The partnership includes best practice for brands and a film highlighting the low representation of disabled people in advertising.

Apple TV+ and Disney+ have increased prices by the largest amounts since their launch, with an annual average hike of 18%.

GroupM had forecast the $1tn mark to be reached in 2025.