Commercial TV operators could explore mergers, changing their business model or expanding into other activities, but those all pose challenges. Diversifying core capabilities might be the best answer yet.
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Netflix, Disney+, Max and Paramount+ combined will generate AVOD revenue of $2.4bn and SVOD revenue of $16.2bn in the region by 2029.
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ITV has begun looking at marketing older shows as part of a “fanning flames” strategy for ITVX — even if the flames originate from the success of rival broadcasters.
Sky, NBCUniversal, LG Ads, Titan OS and EssenceMediacomX debated how to best reach audiences in developing TV environments.
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ITV, Sky and EssenceMediacom discussed what’s next for the industry, with measurement remaining a key focus.
Combining fan data from OTT with that from other social media can open up exciting new revenue streams – and not just for top-tier sports.
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The company plans to launch more channels in more genres this year.