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The digital ad giant has reportedly been working on the OS since the pandemic as it looks to compete with Google, Amazon and Roku.

In an increasingly fragmented media landscape, reach and frequency is the foundation that helps navigate this complexity and ensures brand growth, writes AudienceProject’s UK commercial director.

The partnership includes best practice for brands and a film highlighting the low representation of disabled people in advertising.

Apple TV+ and Disney+ have increased prices by the largest amounts since their launch, with an annual average hike of 18%.

GroupM had forecast the $1tn mark to be reached in 2025.

Analysis: Returning TV shows that launched a new series on Netflix last year helped nearly double viewing numbers for older seasons. This will become even more important as streaming giants push their ad-supported tiers.

Everyone seems to be bingeing something on telly. But what do people who actually work in this sector watch?

Media mogul Edgar Bronfman Jr. is preparing a bid for National Amusements, the controlling shareholder of Paramount Global

More than 20m UK homes now report having access to an SVOD service, according to Barb survey data, with Netflix accounting for the vast majority. 

New research shows there are vast differences in the potential brand-building power of various digital ad formats, uncovering real bargains for savvy advertisers.