More than 20m UK homes now report having access to an SVOD service, according to Barb survey data, with Netflix accounting for the vast majority.
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New research shows there are vast differences in the potential brand-building power of various digital ad formats, uncovering real bargains for savvy advertisers.
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CTV can ensure brands reach the right audiences, but only when it’s part of a multichannel strategy can it help advertisers get consumers to the finish line.
Jack Benjamin and Omar Oakes discuss the major media and advertising stories of the week, including YouTube rejoining Barb.
Gracenote teams with major CTV players to optimize contextual ad targeting
The fringe event during The Future of TV Advertising Global will bring a new audience and “unusual suspects”.
Revenue for its ad tier grew 34% quarter on quarter.