Dynamic creative optimisation’s many advantages are barely noticed now — but the ongoing deprecation of third-party cookies and growing data privacy limitations could change that.
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Thomas Bremond, SVP and chief revenue officer at Comcast’s FreeWheel, talks to The Media Leader about why TV now has “all the tools” to succeed with technology and how the important issue of sustainability is being addressed.
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Andrew Cole, board member of Liberty Global and one of the original backers of GB News, talks to Omar Oakes about shaking up the status quo of TV measurement and trading.
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Streaming audiences for England’s latest match spiked in extra time, new research found.
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Marketers will be able to measure their YouTube campaigns against other channels.
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An ad campaign accompanying the launch will roll out on 15 July.
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Exclusive: Alliance aims to identify challenges facing the sector and improve awareness.
Advertising revenue, partnerships and AI are crucial for reducing subscriber churn as pay-TV operators adapt to changing consumer preference, according to one of the sector’s leading researchers.