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A couple of years ago, David Brennan was asked to produce a document to demonstrate why TV on demand airtime CPMs were worth 4-5 times average spot rates. To say that was one of the most difficult presentations he’s ever produced would be a massive understatement…

Last night brought us The FA Cup Replay (ITV, 8pm) game between Manchester United and West Ham which got off to a very strong start but attention amongst fans began to wane almost immediately.

The great thing about the future of the media is that it changes every five minutes. Just when you thought you had finally got a handle on things, everything gets thrown up in the air again, like some sort of media perpetual motion machine.

Deloitte predicts that the television industry in 2013 will commence the roll-out the next generation of high definition TV, known as 4K, offering four times the resolution of the best high definition services currently available, amongst other key predictions.

Last night, BBC One offered up an hour of Prozac shaped prime time to chase away the Monday winter blues. The nation is clearly in a desperate state of anxiety and the great corporation’s response was equally severe.The first half of prescription comedy came in the lofty form of the terminally inept Miranda (BBC One,… Continue reading TV Overnights: ITV’s bright new day scores Monday’s biggest audience of 9.7m

For the latest Cross-Platform Report Nielsen has, for the first time, studied American viewer’s catch-up habits beyond the standard seven day period.The study, which covers Q3 2012, states that live broadcast TV still accounts for 87% of viewing but there was an unexpectedly higher amount of people watching recorded material beyond the seven day period.Content… Continue reading Latest Nielsen study reveals that live TV still dominates American viewing habits

Channel 4, Group M and, most importantly, its clients, will be mighty relieved the trading dispute between the broadcaster and the media agency was resolved last week – but such high-profile stand-offs make a nonsense of media agency claims about the importance of strategic and channel planning.

In its final weekend before the major rebrand, Coronation Street, Mr. Selfridge and Dancing on Ice all helped ITV1 steer a clear path to victory

ITV’s rebrand goes live today – across all five ITV channels in the UK, six ITV Studios production offices around the world, and ITV Studios distribution arm, ITV Studios Global Entertainment.

In an effort to brighten up your Thursday night, the BBC last night rolled out the 16^th series of Silent Witness (BBC One, 9pm) specifically for those whose January blues were getting the better of them.