Based on a research analysing 22.6 billion worldwide video streams throughout 2012, the report revealed that poor quality video has had a significant effect on brand revenue – with £1.38 billion missed out on because of negative viewer experience.
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Last week ITV announced that it will become the first commercial broadcaster to give mobile viewers the option – at a price – to watch catch-up content without ads. It’s an interesting test of an increasingly important part of the media eco-system, but is it really going to work? Whatever happens, you can bet ITV’s competitors will be watching like hawks says Dominic Mills.
Ahead of speaking at this week’s Connected Consumer conference, BARB’s chief executive, Justin Sampson, explains the new ‘hybrid future’ for the company’s crucial measurement.
Last night saw BBC One jump aboard the current adult fantasy obsession with the launch of their latest big budget Sunday night drama. Based upon a number of salacious novels by Philippa Gregory, The White Queen (9pm) delivered a mixture of pageantry and good ol’ rumpy-pumpy.
Magna Global, Interpublic’s trading and forecasting wing, has predicted the global advertising market will grow by +3.0% this year as UK ad revenue is set to grow 2.2% in 2013 and 2.5% in 2014.
Despite all the hullaballoo surrounding last night’s live launch of Big Brother, BBC Two’s long running documentary show, Horizon, managed to steal the show.
Sky Sports Ashes HD will screen 63 days of cricket this summer, including live ball-by-ball coverage of the Ashes – available to customers at no extra cost.
BARB, the official source of television viewing figures in the UK, has today announced that it has appointed Kantar Media to collect census data for TV viewing through all computer devices, including tablets.
After a day of judging yesterday, the final shortlist for the inaugural Connected Consumer Awards have today been announced.
We spend billions of pounds a year trying to target the connected consumer, but instead we end up targeting connected devices – more often than not in an unconnected way, says Specific Media’s Martin Galvin. We must make sure that the consumer’s consumption dictates the plan, rather than vice versa…