In what is being described as a UK media first, the new digital ad format enables advertisers to serve alternative bespoke creative content to different viewers registered with Channel4.com based upon their age and gender.
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The first match of this year’s Premier League drew in a peak audience of 764,000 for BT Sport, according to BARB overnight figures, while Sky’s free day of football attracted 3.1 million.
The Japanese company plans to stream cable channels and on-demand programming over Sony devices such as Playstations and Sony TVs, as it ups the ante with current cable, satellite and phone companies that sell subscription TV services.
The cult classic, which ran on BBC1 between 1978 and 1981, is part of Microsoft’s latest move to invest in original TV programming ahead of the launch of the new Xbox One console.
As the Premier League prepares for kick off, BT Sport has announced that more than 10,000 pubs, clubs, betting shops, hotels and other commercial premises have signed up to its TV packages.
The wholesale deal, which has been signed in advance of the start of the Barclays Premier League this weekend, will enable Virgin Media to offer BT Sport directly to almost four million TV customers.
Revenues from on-demand programmes and films are forecast to hit $6 billion by 2018, with the majority of growth coming from Western Europe.
All of the country’s three most popular soaps were out in force last night and –unsurprisingly – took Thursday’s top four spots. First up was Emmerdale (ITV, 7pm & 8pm) which had to deal with the cheery matter of murder victim Gennie’s burial.
The openness of the Smart TV platform and the ease with which apps can be created is presenting new opportunities for newsbrands – but is there a genuine future for TV text news? Dan Brilot, Media Consulting Director at YouGov finds out.
A new report from Forrester suggests that over the next three to five years, marketers across Europe will need to adopt new tools and strategies in order to achieve effective reach and results from video advertising.