We spend billions of pounds a year trying to target the connected consumer, but instead we end up targeting connected devices – more often than not in an unconnected way, says Specific Media’s Martin Galvin. We must make sure that the consumer’s consumption dictates the plan, rather than vice versa…
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Wednesday’s episode saw foetus transporter Tina throw a paddy of apocalyptic proportions as she continued down the slippery slope of paternal delusion.
ITV has announced the launch of a new version of the ITV Player app for Apple devices, making ITV the first commercial broadcaster to give mobile viewers the option to watch catch up content without ads.
As Greece’s national broadcaster is pulled off the air, there have been warnings the BBC could suffer a similar fate. Should we be worried? In the obvious sense, there is no danger – but there have always been pressures and they could be about to get worse says Raymond Snoddy.
Broadcasters and content creators are able obtain ‘measurable’ data for the in-market mobile viewing of content in a way that it monetisable, says leading industry expert.
D-Day: As it Happens brought to life the experiences of seven real people through a clever mix of digital and traditional mediums. Here, one of the show’s creators, Adam Lawrenson of Digit, explains how this could be a pivotal moment in the evolution of how content is disseminated.
Coronations Street’s absence from Tuesday night’s schedules gave the dominant soap’s rivals a bit of a breather and allowed them to shine for the evening.
For the fifth consecutive week in a row, BBC Two ran away with the 9pm slot thanks to psychologically grungy thriller The Fall.
Data from an analysis of more than 9,500 campaigns and 13.5 billion impressions during 2012 show that Brits are much more receptive to interactive pre-rolls – with experts suggesting UK ads are simply more creative and engaging than outside the UK.
In a recent survey carried out by QuickPlay Media, over half of respondents selected live TV as their viewing preference over video on-demand – with three quarters admitting to only watching live TV on a smartphone.