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Pay TV subscriptions increased by a healthy 8% in 2012, with 56% of all households across the world currently signed up to a Pay TV service.

Ofcom has asked the UK’s advertising regulators to review the rules that limit children from being exposed to alcohol advertising on TV, following research which shows that children saw an average of three alcohol adverts per week in 2011.

BT’s TV offering is now comparable with Sky’s – and certainly better value for money – says the Bank of America Merrill Lynch as it forecasts Sky will lose around 300,000 satellite customers each year.

TV ad targeting will enable marketers to engage directly with people on Twitter that have been exposed to their adverts on TV, though is currently only available for the US market.

The BBC has today announced that its DMI project will come to an end after admitting that the project has wasted licence fee payers’ money and generated little or no assets.

For the second evening in a row, viewers were spoiled with another serving of post-feminist flag waving with Scott & Bailey (ITV, 9pm) as, for once, personal issues were put on the back burner in favour of some solid police work.

The new app for iOS devices will include an auto-tagging feature that helps to recognise and engage with surrounding media, including music, television programmes, and TV advertisements.

Swapping flat pack IKEA knock offs for cow pat caked wellies, Wednesday night saw Lord Sugar’s motley crew of bumbling hopefuls head to the countryside in the fourth episode of The Apprentice (BBC One, 9pm).

The BBC currently pays BSkyB £5 million a year for the satellite broadcaster to carry its TV and radio channels, and says that if this fee is not dropped, may charge BSkyB for channels such as BBC1.

The news comes as Microsoft launches its new Xbox One console, set to ‘redefine’ the connectivity of the living room by integrating TV, internet and gaming like never before.