Channel 4, Group M and, most importantly, its clients, will be mighty relieved the trading dispute between the broadcaster and the media agency was resolved last week – but such high-profile stand-offs make a nonsense of media agency claims about the importance of strategic and channel planning.
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In its final weekend before the major rebrand, Coronation Street, Mr. Selfridge and Dancing on Ice all helped ITV1 steer a clear path to victory
ITV’s rebrand goes live today – across all five ITV channels in the UK, six ITV Studios production offices around the world, and ITV Studios distribution arm, ITV Studios Global Entertainment.
In an effort to brighten up your Thursday night, the BBC last night rolled out the 16th series of Silent Witness (BBC One, 9pm) specifically for those whose January blues were getting the better of them.
Excited viewers of midweek television were treated to a second day of Stargazing Live (BBC Two, 8pm) as Dara O’ Brian and a bunch of overly enthusiastic children turned their attention to the heavens.
Jeremy Toeman, CEO of Dijit Media and Editor of LIVEdigitally, has a theory on what could “kill” the TV industry as we know it – it’s called “Catch-Up TV” and it’s going to come back to haunt the industry.
The punctual drama of Christmas day in Walford continued to echo throughout last night’s EastEnders as Max Branning was still struggling with the small issue of the new wife he forgot he had married.
While there was plenty of lightness and comedy littered about Monday’s prime time schedule, ITV 1 inadvertently created an air of gloom for many viewers by doing the unthinkable.
So here we are, in that listless post-Christmas netherworld…and the ads are the usual flotsam and jetsam. I’ve often wondered why more advertisers don’t go for something special during this time…
The BBC launched a mobile application today that provides specific cover for all of its sport content.