New consumer research from Leichtman Research Group Inc. reveals that more US households are connected to the internet via games consoles rather than Smart TVs.
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There’s a lot more to allocating ad budgets than just eyeballs, says Dominic Mills, and before any medium can increase its share of ad revenue it has to prove itself.
The latest report from The NPD Group reveals that 47% of home entertainment devices are currently connected in the US, with streaming media players and games consoles used more than internet capable televisions.
The working week kicked off in suitably dramatic fashion after three days of family films and desperate talent show auditions.
The latest financial performance report for Sky shows that the company is underperforming in a number of sectors, including satellite and Pay TV, which is expected to continue to decline throughout 2013 and into 2014.
Thursday evening saw the soap war heat up, as the unspoken rule of head-to head avoidance, was once again ignored in light of the football.
The TV landscape is undergoing a tectonic shift as viewers transition from traditional devices to connected platforms, impacting the ways in which tech-savvy and social consumers perceive and interact with video content. As a result, there are huge implications for TV ad campaign strategies, as Jon Hewson, Advertising Director EMEA at Rovi explains…
The latest Freesat figures indicate strong growth for the free TV platform – adding to more UK households this year than both Sky and Virgin Media combined.
Last night saw MasterChef (BBC One, 9pm) make another valiant effort to wrap the current series up but failed to actually get rid of any contestants.
Channel 4 beats BSkyB and Channel 5 to sign an exclusive, three-year deal to partner for TV ad sales on three BT Sport channels.