The London 2012 Olympic Games marked a pivotal change in viewing behaviour, with many people using new technologies for the first time. According to latest research from Starcom MediaVest Group’s Emerging Spaces research programme 90 per cent of the UK’s population followed the Games through a combination of TV, PC, mobile, tablet and social media.With… Continue reading London 2012 changed TV viewing behaviour
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Sainsbury’s has licensed Rovi Corporation to power a new digital video service for Sainsbury’s Entertainment, following in the Tesco/Blinkbox footsteps.
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