Millward Brown’s Futures Group believes that the emergence of “mobile as remote” will make it a central pillar of smart communication plans; that omnichannel marketing will help brands build on meaningful moments of engagement, and that social TV will grow up and become part of the narrative rather than a conversation about the narrative.
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Last night saw the BBC aim squarely for the finicky older-in-life market and once again secured a shot straight to the head.The forth episode of the twilight romance series (no, really not that one) Last Tango in Halifax (9pm) continued to perform impressively well for BBC One, gaining what seems to be a very dedicated… Continue reading TV Overnights: Walford’s festive brand of joy & happiness nets 7.7m for BBC One
it’s so damned busy at this time of year for us media people; almost to the point where work starts to interfere with Christmas lunches, drinks and parties. So, when you do have time to shop, here’s a list of perfect Christmas pressies for overworked media execs…
UK advertising is set to grow between 3% and 4% this year and next – with TV for 2013 described as optimistic, forecasting 2% growth, while Print’s outlook has deteriorated.
Dominic Mills says it’s not difficult to count up the UK’s influence on the global advertising industry, but with a new IPA study into the business effects of a thousand advertising campaigns from over thirty years, how can clients be persuaded to invest longer term?
Paul Kane, BSkyB’s head of product research engineering, has revealed that the company is currently monitoring the developments of Ultra-HD and that the technology was a central part of his own R&D role.
Like all the best stars before him, Richard Madeley has gone full-on mononymous.
Wednesday night saw the debut of new acclaimed mystery drama The Town (9pm) on ITV1.The impressive cast was led by Andrew Scott (the creepy Irish Moriarty in Steven Moffat’s Sherlock), a man returning to his home town after ten years in the big smoke. Naturally family and friends had changed but to what extent? When… Continue reading TV Overnights: ITV1 secures 4.3m with creepy homecoming drama The Town
Tuesday night brought us the latest UEFA Champions League game courtesy of ITV1. Adrian Chiles and his happy face brought us pre match analysis at 7:30pm with the help of Gareth Southgate and permagrump Roy Keane.The Group B face-off between Olympiakos and Arsenal kicked off 15 minutes later, live from Karaiskakis Stadium in Athens.After 38… Continue reading TV Overnights: Shirley’s agressive freak out nets 7.7m for BBC One
BT Vision has signed a contract with Universal Networks International, the international channels division of NBCUniversal. This will see leading channel brands, Universal Channel, Syfy and E! Entertainment added to its linear line-up, which will launch in the coming weeks.The three channels will be streamed live and, early in 2013, BT Vision customers will also… Continue reading Universal Channel, SYFY and E! Channels to launch on BT Vision