The wholesale deal, which has been signed in advance of the start of the Barclays Premier League this weekend, will enable Virgin Media to offer BT Sport directly to almost four million TV customers.
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Revenues from on-demand programmes and films are forecast to hit $6 billion by 2018, with the majority of growth coming from Western Europe.
All of the country’s three most popular soaps were out in force last night and –unsurprisingly – took Thursday’s top four spots. First up was Emmerdale (ITV, 7pm & 8pm) which had to deal with the cheery matter of murder victim Gennie’s burial.
The openness of the Smart TV platform and the ease with which apps can be created is presenting new opportunities for newsbrands – but is there a genuine future for TV text news? Dan Brilot, Media Consulting Director at YouGov finds out.
A new report from Forrester suggests that over the next three to five years, marketers across Europe will need to adopt new tools and strategies in order to achieve effective reach and results from video advertising.
Scientifically proven by a team of experts to be simply the worst day of the week, Tuesday received an ITV-administered shot of excitement as the broadcaster chose to fill its hour long prime time slot with slow-motion shots of dogs running and jumping with long jets of saliva flying everywhere on The Secret Life of Dogs (ITV, 9pm).
Despite signing up a million BT Sport subscribers, just 23,000 are new customers, with most subscriptions coming from existing accounts.
Once again ITV saw a chance to capture Monday’s already physically and emotionally fraught audiences and beat them into gentle submission with the manipulative and contrived hit show Long Lost Family (9pm).
Rovi’s Jeff Siegel looks at some of the latest advertising techniques that broadcasters should be throwing into the mix to help boost programme viewing.
Connected TV users are more than twice as likely as their counterparts to ‘cut the cord’ in the next six months, which is expected to grow in the next few years.