“We want to ask for your help and ask you how we can partner. We are eagerly awaiting ideas and will bring our data to the party.”
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Starcom MediaVest’s head of thought leadership, Steve Smith, outlines the opportunities presented by Smart TVs.
Will Youngman, digital consultant at GfK, says that the amount of information available to us about what we buy means that the consumer journey is far more circular and frequently doesn’t involve any brand-to-consumer interaction at all.
The closing Q&A session on the first morning of the 2012 ASI European TV Symposium in Prague
suggested there was a fair degree of cynicism about a profitable relationship existing between social media and TV.
Patricia Kill of Trish Kill Consulting, gives her perspective on the recent MediaTel Electronic Trading Debate.
Channel 4 has announced the launch of a range of major new digital platform and product innovations at its Upfront 2013 event, including mobile offline viewing for 4OD, “Pause and Play” across platforms and “Watch Live” on mobile devices, as well as offering TV buying audiences on 4OD
BT Vision has signed a contract with British Eurosport to add British Eurosport and British Eurosport 2 to its line-up of linear TV channels.
Presentations on Olympic viewing opened the 2012 ASI European TV Symposium in Prague but all the significant rises in audiences across many platforms just accentuated the calls for platform focused, consistent industry measurement.
Last night, ITV1 provided the viewing nation with the perfect antidote for the midweek blues. No, Mamma Mia wasn’t being broadcast for what would be the 100th time this month – instead we got the penultimate episode of the second series of DCI Banks (9pm).
Brightoll has released its second annual study on the UK video advertising market, gathering insight from more than 100 UK advertising executives at top agencies to highlight the rapid adoption of video in the UK.