Simon Stanforth, group research director at Starcom MediaVest, takes a look at why advertisers can benefit from our positive engagement with online video – which is at a significantly higher level than with linear TV, VOD and recorded television.
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Music analysis and internet radio company Pandora has announced the launch of a HTML5-based television service for Xbox 360 and PS3, expected to roll out across TVs and set-top boxes in the near future.
A new study conducted by Rovi and Decipher has revealed that consumers exposed to ads that use the full capabilities of connected TVs experience higher brand favourability, awareness and purchase intent – with American Airlines achieving an increase in brand favourability of 254% in a new campaign.
Despite all the media attention given to internet, technology and mobile brands, the top 100 overall shows Generation Y remain most fond of traditional food, drink and retail brands, according to a new survey.
Last night saw the latest series of overblown Lord Sugar PR piece, The Apprentice (BBC One, 9pm), showing no signs of slowing down.
The BBC has ranked been ranked more popular than all other media and entertainment brands amongst 16-34 year olds, according to a new report from wOOt! Media.
A study carried out by The NPD group has revealed that Netflix accounted for 89% of all television streams in the US in Q1 2013, however despite its huge popularity, the consumption of other subscription VOD services is increasing.
A new study by CSG shows that despite prejudices, consumers are just as willing to use Pay TV operators when purchasing digital content as they are OTT providers.
We are headed towards a digital future with just three media – video, text and audio – delivered across screens of varying sizes, yet ‘TV’ and ‘radio’ still have very strong connotations. So how should we change our definitions in a connected world? Richard Marks of Research the Media investigates…
Channel 4 is set to be the first UK broadcaster to launch a dedicated iPad app for its live television programming, in a bid to get closer to its audience.