Nielsen’s Cross-Platform Campaign Ratings service is already beginning trials with brands and agencies to measure combined TV and online ad performance.
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A brand new series from ITV managed to capture the biggest audience in last night’s 9pm slot, proving that an hour of famous people crying always translates to TV gold.
Launching next month, shows will include Russell Howard’s Good News, Dara O Briain: School of Hard Sums and Ross Noble’s Freewheeling.
A ‘critical appointment’ – director general Tony Hall said that he was excited by Moore’s ideas and vision, which have a ‘boldness’ and ‘originality’ that is what the corporation should offer.
Mobile advertising in the UK is expected to reach almost £1 billion in 2013, up 90% from the £526 million spent last year, with digital ad spend expected to surpass £8 billion by 2017.
Pioneers of new advertising and commercial opportunities in the connected industry were celebrated at the inaugural Connected Consumer Awards last week – and now you can listen to what some of the judges and representatives from the winning companies had to say moments after the winners were announced.
The first full week of summer kicked off with a nostalgic nod to our Cilla as ITV saw fit to meddle in people’s personal lives and churn it into quality prime time entertainment.
Captured at 2013’s Connected Consumer conference, our exclusive video charts the debate between Freesat’s Emma Scott, Decipher’s Nigel Walley and Channel 4’s creative lead, David Amodio, as they discuss whether BT and Sky’s battle for the triple play market is good or bad for consumers.
DCM’s Zoe Jones looks back on her eventful week in Cannes – where she was impressed by both the quality of work and the people that she met…not to mention a bunch of oversized stuff.
On both Saturday and Sunday, the BBC’s flagship channel claimed the top four shows each day.