Philip Ricketts, head of door to door strategy, sales and marketing at Royal Mail, says social TV offers a great opportunity for savvy marketers to use the insight generated by its users to deliver even more targeted communications…
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There has been lots of speculation over the launch date of YouView, after the connected TV service from partners including the BBC, ITV and BT was delayed in 2010/2011 amid rumours of technical difficulties.
On Saturday Britain’s Got Talent (ITV1, 8pm) scored an average audience of 9.6 million viewers while The Voice UK (BBC One, 7pm) fared better with an audience of 10.7 million, making it only the second week the BBC One singing competition actually beat Simon Cowell’s variety show (in terms of overall ratings).
Whether to check emails or to look up programme or product information, watching TV while using a tablet or smartphone is more common than not according to a Q4 2011 Nielsen survey of connected device owners in the US, UK, Germany and Italy.
Infographic: Hot on the heels of The Killing, Borgen and Those Who Kill comes The Bridge, the latest Nordic Noir TV drama to leave Denmark.
The BBC has lost the will to fight for live sporting events, according to Sir Paul Fox – who was the managing director of the BBC Television Network from 1988 to 1991.
Walford was in mourning last night as the day of Heather’s funeral finally came around, securing Thursday’s biggest audience for BBC One and a 36% audience share.
Jim Marshall wonders what the Charter review will have in store for the BBC, when it is able to flex as much muscle as ever? It would be good if it could maintain the same high standards but not at the potential expense of the commercial sector…
This month saw the return of Simon Cowell to Britain’s Got Talent, along with new judges David Walliams and Alesha Dixon. The talent show easily topped the programmes rankings in March, with 11.5 million viewers.
Last night’s instalment of The Apprentice (9pm) attracted the biggest audience of the evening for BBC One, grabbing a 29% audience share.