Sports coverage dominated this weekend’s ratings – the FA Cup for ITV1 and the Six Nations for BBC One.
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NMG Product Placement evaluates the first product placement on British TV – with Dolce Gusto gaining £56,160 of exposure on This Morning, while Lea & Perrins wins £21,600 for no payment to ITV…
ITV1’s new peak-hour drama Monroe started on a high of more than 6.1 million viewers last night.
Channel 4 has submitted an expression of interest in Jeremy Hunt’s proposed national TV network.
ITV1’s coverage of the UEFA Champions League Live game scored a high of more than 6.7 million viewers last night.
Sony Pictures Television is set to launch a channel in the former Sky slot 157 on 7 April.
BBC One’s latest crime drama Silk easily banked the peak-hour ratings last night with a high of more than five million viewers.
ITV1’s new Law & Order: UK series started on a high of more than 5.7 million viewers last night.
In response to YouGov’s ‘Product Placement underwhelms’ article, John Barnard, chairman NMG Product Placement at Pinewood Studios, says many of the respondent’s comments about noticing product placement all the time are based on seeing brands, not product placements.
Product placement came to the UK last week, but new research from YouGov suggests the appearance of branded goods in the nation’s TV shows and films
for the first time is unlikely to excite audiences.