ITV1’s This Morning has made history today – it is the first British programme to feature product placement following a £100,000 deal with Nescafé to promote a coffee machine.
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The penultimate episode of Marchlands secured the peak-hour ratings with more than 5.7 million peak viewers last night.
Tacis P. Gavoyannis, SVP business development at Radius Global Market Research, says the TV landscape is changing at a rapid pace with new models, customised & personalised content, search capabilities and so on, meaning some turbulent times for the industry over the next five years… but the winner will be the consumer (and for them it cannot come soon enough!).
ITV1’s UEFA Champions League coverage scored a high of more than 6.3 million viewers last night.
Raymond Snoddy says more than ten years after the CRR was first dreamed up by Granada a lot of the heat could have oozed out of the argument and CRR may be no more contentious than product placement.
BBC One’s new six-part legal drama Silk debuted with more than 5.4 million viewers during last night’s 9pm to 10pm peak-slot.
The penultimate episode of ITV1’s The Biggest Loser won the 9pm to 10pm peak-hour ratings with a high of 3.9 million viewers last night.
ITV1’s popular Dancing on Ice attracted a peak audience of more than 8.2 million viewers during last night’s prime-time slot.
Virgin Media said 2010 was its “best ever” year, with revenues up 5.8% to £3.8 billion.